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BusinessResearch Methods
Sample Designs and Sampling ProceduresPrepared By Nusrat Jahan, Faculty, IUB
 
 
 
 
Sampling Terminology
•Sample– subset of larger population•Population or universe– any complete group thatshare some set of characteristics (e.g., people, salesterritories, stores, etc.)•Population element (sampling unit)– individualmember of population.•Sampling frame:Listing of population from which asample is chosen.•Census– investigation of all individual elements thatmake up a population•Survey– a polling / investigation of the sample
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