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Ben Behrouzi: Real-
 
Time Search - 5 Reasons Why “We” Will Change the Web
 
If you don’t understand why the Real Time Web is huge, you will soon.Thanks to micro-blogging sites like Twitter, a constant stream of human-posted contenthas infiltrated the Web. This growing infiltration has created a bottoms up approach tocontent creation that via the progressive support of rapidly developing applications hasand will continue to empower every individual to co-create what is deemed as“important” on the Web. The Real Time Web serves as both the database that informs usof what is happening right “Now” and the human touch to the content that will competewith the traditional algorithms for what is deemed as “valuable” content to us all.Its challenges lie in the filtration and mass integration of both the content and the act of sharing to the Real Time Web. There remain major aspects of the Web that have not yetintegrated “searching” and “sharing” of the Real Time Web, including traditional search.But as filtration and integration progress the Web will take the form of a living breathingdatabase.Here are 5 reasons why Real Time Search will help the Real Time movement change theWeb and your experience forever.1.
The “Now” Factor
We saw it with Michael Jackson’s passing. We saw it with the Iran Protests and we see itmore and more everyday – the Real Time web provides us with what is happening right“Now” and with vivid detail from around the globe. “We” is driving the “Now” factor.
2. We Become Co-Creators
 
The Real-Time web offers us the ability to become co-creators in not only content butalso in what is deemed important. Why? Because we decide what is worth sharing,discussing and having opinions on. This behavior serves as a natural selection of valuablecontent. Certainly the current web allows for creation of content, but what is deemed asimportant/valuable is mostly left up to a few individuals, organizations and a bunch of robots. The Real-Time web, once fully integrated, will change that.
3. Humans vs Machines
Have you ever clicked on blue links that lead you to a piece of content dating back to ayear ago? Search results lose relevancy each day due to the amount of new content hittingthe internet. Spiders, web crawlers and engines decide what content is relevant viaalgorithms and those results can be manipulated via intelligently structured content(SEO). Real-time search enables users to receive information via conversations and people instead of machines. Take a look at your web results today. Would you rather receive cold content determined by algorithms or what the crowd and people value asgood and bad?
4. Facebook Factor
 
With over 300 million users creating and wrapping themselves around content, onceFacebook opens up its search API to the web what do you think will happen? Better yetdo you think there is value in being able to search a database of 300 million users’opinions and experiences? Searching Facebook may be the factor that tips the overallexperience of the web into one that is very different than today. Facebook may be thetipping point to where bottoms up (sharing & contributing) will go head to head with topsdown (crawling & optimizing).
5. A New Breed of Search Engines
If there existed a search engine that was capable of aggregating and rendering results based on what was shared, peoples opinions and conversations, would you be interestedin that search engine? If you knew that there were 6 conversations that provided afantastic account of a design firm you were considering would that be more valuable toyou than the top 3 links on your current search engine results? Would you have morevalue for SEO based search results or human conversation driven results? How about both? Real-Time search, once developed, will render a new breed of search engines thatwill capture this new value the New Web has to offer.At the moment, Real Time Search is only in its infancy, as is the Real Time web. Twitter and the like are simply representations of a big movement that will continue to occur withthe creation of more similar services, more adoption of those services and moreintegration of those services.What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter,Facebook and the like — is unprecedented. The Internet is no longer simply just adisconnected 3
rd
party container of tops down aggregation, “We” is now part of itsdetermination. And, search as we know it will soon change to accommodate, therebydelivering a completely different experience of the Web.About Ben Behrouzi
Ben Behrouzi is CEO and technologist from the San Francisco Bay Area specializing in high-techcompanies and start ups. Behrouzi is the Founder of  DotNextandLeapFish .comand has successfully Co-Founder of Reply.com.
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