---because a public relations practitioner is always in control of what is being done, nothing is left tochance; so he must work to a plan and on a planned basis.
---because a public relations practitioner is always trying to implement a thought or an idea that willremains with the person at whom it has been aimed. The pressure must be maintained. Human memories are short.There are many things for people
---this is necessary because of the difficulty in bridging the awful gap in the communication processb/w what the ‘sender’ means and what the ‘receiver’ thinks.
---because no man can work in a vacuane. Everybody works for somebody. A public relationspractitioner works for an organization, a govt., business, charity or any other. To put it at its most simple, it is his jobto see that the organization is understood and appreciated.
---because the organization for which the public relations practitioner works wants to be understood andappreciated by the people around it, who affect what is does or are affected by what it does.
We often get asked what makes a successful public relations program?What does it cost? Does my organization really need it? How long do Ineed to do it? Can’t I do it myself? Why do my competitors always getin the papers? Why does the media get my story wrong? To answer some of these questions we have put this question on how to developpublic relations plan.Unless you are a celebrity good public relations just doesn’t happen onits own. It takes a lot of skill, and consistent hard work, over a period of time. It’s part art, part science and when practiced correctly the resultscan be very rewarding.
Good public relations
is key to the success of any business. A company must strive to make itself stand out in itsparticular field. The media can be a very effective public relations tool if it is used right.A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order toaccomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they need tounderstand these values, but an employee needs to be committed to upholding them on an everyday basis. Every employeerepresents their company individually, and the impression that they give the customer is the perception that the customer will have of the company. This is something that many employees don’t think about, or don’t care about. Many fast foodrestaurants are good examples of this. These companies are operated in such a manner that their employees don’t haveany pride, or satisfaction in what they are doing. If you have been to a fast food restaurant lately, you can see how thatreflects in the service that you get.Another method is to create a distinguished history for a company. This would include how the company was started.One of the fastest ways to get the message to the public and media is by staging an event. This could be anything from apress conference, to a grand opening celebration. The job of the P.R. firm would be to create the event and handle all of thedetails. This would include everything from arranging for a location, sending out invitations and arranging the agenda, totaking care of the refreshments and food. Setting up representatives for radio shows, television and newspaper interviews,are just a few of the other ways a P.R. firm can help to promote a company.Maintaining good media relations is crucial in the management of an emergency. This basically signifies giving reportersaccurate, timely information and allowing them access to emergency zones, within reasonable limits. While reporters can beadversarial, they are much less likely to be so if they are given accurate information, and if they can see you are making anhonest effort to deal with the emergency.