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EVOLUTION OF OMEGA’S ADVERTISING STRATEGY

EVOLUTION OF OMEGA’S ADVERTISING STRATEGY

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Categories:Types, Business/Law
Published by: PRATICK RANJAN GAYEN on Oct 24, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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 EVOLUTION OF OMEGA’S ADVERTISING  STRATEGY 
 PRESENTED BY:
AYON ADHIKARY(08DM067)PRATICK.R.GAYEN(08DM070)KUNAL PRIYADARSHINI(08DM075)ROSHAN KANOO(08DM076)SANJEEV PRADHAN(08DM095)SANDEEP PANIGRAHI(08DM097)VEDVYAS PUROHIT(08DM106)
 
 INTRODUCTION & BACKGROUND.
FOUNDED IN 1848,BY 23 YEAR OLD SWISS NAMED LOUISBRANDT.
IN 1879,HIS TWO SONS AFTER HIS DEATH ,AUTOMATED THEMANUFACTURING PROCESS.
DECIDED TO CONSTRUCT “
OMEGA CALIBRE 19
”IN 1893 ONTHEIR VISIT TO AMERICA,WHICH BECOME INSTANTSUCCESS AND HENCE NAMED AS “
OMEGA
OMEGA NOW PRODUCES LUXURY WATCHES PRICED WELLOVER $1000.
OMEGA NOW DISTRIBUTES PRESTIGE WATCHES THROUGHRETAILERS IN OVER 130 COUNTRIES,WITH 4,000POINTS OFSALES AND 100 EXCLUSIVE BOUTIQUES.
 
THE GLOBAL WATCH MARKET 
THE $3 BILLION LUXURY WATCH SEGMENTWITNESSED STAGNATION IN 2001 WITH EUROPEACCOUNTING FOR A 3
RD
OF GLOBAL SALES ANDUSA WITH 15% OF THE TOTAL SALES.
IN 2006, THE $7.6 BILLION WATCH INDUSTRY WASDIVIDED INTO THREE SEGMENTS – SUPER LUXORY SEGMENT, THE PRESTIGE SEGMENT,THE LUXORY SEGMENT.
WITH THE STAGNATION OF GROWTH IN 2001,THELUXURY WATCH MAKERS SHIFTED FOCUS TOASIA AND MIDDLE EAST.

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