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Transporotek Prospectus

Transporotek Prospectus

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Published by Sherwin Steffin
A preliminary Prospectus for those interested in a new, developing e-commerce business.
A preliminary Prospectus for those interested in a new, developing e-commerce business.

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Published by: Sherwin Steffin on Feb 22, 2008
Copyright:Attribution Non-commercial

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11/20/2012

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Investment ProspectusTransprotek, LLC
February, 2008
 
Investment ProspectusPage 2
The Company
 Transprotek, LLC is a newly formed Nevada based Limited LiabilityCompany. At present opportunity exists for the purchase of 998Member Units priced at $100.00 per unit. Up to 97 Owner Membersmay purchase these units, and will receive a Pro Rata share of revenue.Governance of operations, membership, and distribution of revenue areset forth in the attached Operating Agreement.
The Investment Decision
 Those considering investing in The Company should carefully note thedistribution structure described in the Operating Agreement. Since thefounders, (Sherwin Steffin and Jeff Leeson) hold a majority of control of Units, no combination of investors can, by ownership share, exercisemajority control upon operating policy or practices. Therefore, anyinvestment represents anticipated passive income.Leeson, at founding, has no expectation of becomimg actively involvedin current day-to-day operations. Instead, his token appointment as aManaging Member makes continuity of operations, upon the death ordisability of Steffin, a built-in component of planning for thiscontingency. Thus those considering purchase of Units, should take their investmentdecision based solely upon an assessment of the potential for successas presented in the Prospectus, together with the perceived ability of Steffin to achieve the financial goals set forth in the included
 pro forma
projections.
Operations
Auctions and Online Store
 Transprotek will initially operate as an Internet Auction House, sellingproducts on eBay, and maintaining an online store to garner repeatsales of those products successfully sold at auction.All products will be purchased using the services of Drop-Shippers,ending the necessity of both the cost and risk of maintaining aninventory of products which may, or may not sell. The use of dropshippers completely mitigates the need for storage, and shippingfacilities as well as the personnel necessary to manage these functions.Once a product is sold, and verified payment has been made by thecustomer (via credit card or PayPal), The Company places an order withthe Drop Shipper. It proceeds to ship directly to the customer’sshipping address. It also is the point of contact for damaged or
 
Investment ProspectusPage 3defective goods, largely, but not completely, eliminating the need forthe company to maintain a customer service department.Products successfully sold on eBay will then be added to the catalog of the Online store. Store purchase prices will be determined by theaverage price obtained from auction activity.
Resolving barriers to profitability 
 The chief barrier to achieving profitability in such an operation is thefact that at the present time, there are more than a half-million otherindividuals engaging in the same process as has been described above.Customers having interest in a specific product, if popular, will befrequently confronted with tens of auctions showing very similar pricingoffers, and often with converging bids. Thus, the challenge is that of selecting products which will attract the interest of bidders, andpresenting sales information in a form most likely to motivate selectionof Company offered auctions, or store catalog items.
Multiple Product Streams
 To accomplish these objectives requires most careful attention to thecontent and format of sales and marketing materials. Beyond theseelements, research findings conducted by eBay suggests that sellersconducting multiple auctions (16 or more, simultaneously) achievesignificantly better results than those with fewer.
The Product Selection Plan
Whether sold at auction or from the online store, the potential forproduct sales is quite separate from the sales and marketing materialsused to promote them. Popularity of the product, success in salesachieved by other sellers, the margin achieved between the cost of product, and the average sale price, along with the immediateavailability from a supplier are all critical when considering theselection of a product. Substantial available resource material makesoptimum selection of product readily obtainable. With an extensivedatabase of all items sold on eBay, a rigorous research protocol hasbeen developed which yields the probability of a successful auction orstore sale, (Listing Success Rate or LSR) along with the Average SalePrice (ASP), from which the likelihood of successful sale and the mostprobable profit or loss can be calculated. To assure a consistent flow of quality listings, the development of competitive multiple product listings requires effort beyond the abilityof a single individual. To that end, The Company will hire a number of independent contractors who will be used to first use the above

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