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7 C’S FOR EFFECTIVECOMMUNICATION
1. COMPLETENESS
Your business message is “complete” when itcontains all the facts thereader or listener needsfor the reaction youdesire. Remember thatcommunicators differ intheir mental filters; theyare influenced by their
backgrounds
Viewpoints
Needs
Experiences
Attitudes
Status
Emotions
Completeness is necessary for several reasons:
To get desired results
For building goodwill
To help avert costly lawsuits
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