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The Tata Nano Project

The Tata Nano Project

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Published by chandni kundel

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Categories:Types, Brochures
Published by: chandni kundel on Oct 24, 2009
Copyright:Attribution Non-commercial

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07/01/2013

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 Project
"TheNanoshowsthat anewworld order is possiblein theautoindustry.It showsa glimpseof what'sto come."
 
ommerciallaunchon
 
arch
,
3
 
009
 
eneratingmorethan
,,
00000
 
ookingsforthe
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ar
 
Background
 Tata Motors dates back to mid-1900s.
In 1945, Tata Motors was incorporated as Tata Engineering and Locomotive CompanyLimited.
 Three years later, it launched
a steam road roller in
association with
UK-based Marshall Sons.
 
Abstract
 The car was the result of a 5 year researchand development project carried out by Tata Nano development team.
Analysts opined that Tata Nano had createda new segment in the passenger carmarket.
However, they were concerned about the
company's lack of capacity to fulfil high
demand.
Considering the low margins the company
would get, it would take a long timefor
the project to break even.

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