Market cycles may come and go, but - over the long term - gold keeps its purchasing power. Itsvalue, in terms of the real goods and services that it can buy, has remained remarkably stable. Incontrast, the purchasing power of many currencies has generally declined due to the impact of rising prices for goods and services. As a result, gold is often bought to counter the effects of inflation and currency fluctuations.
Gold is often used as an effective hedge against fluctuations in the US dollar, the world's maintrading currency. If the dollar appreciates, the dollar gold price falls, while a fall in the dollar relative to the other main currencies produces a rise in the gold price. While this may also be trueof other assets, gold has consistently proved among the most effective in protecting againstdollar weakness.
On the whole, gold is significantly less volatile than most commodities and many equity indices.In this respect it tends to behave more like a currency. Including assets with low volatility in a portfolio will help to reduce overall risk, with a beneficial effect on expected returns. Risk factors that may affect the gold price are quite different in nature from those that affect other assets.
As is true of all asset prices, gold's price moves in response to the changing balance betweensupply and demand. Mine production is relatively inelastic due to the long lead times that exist ingold mining, which explains why the rally in the gold price since 2001 has still not engenderedan increase in production levels. Meanwhile, demand has shown sustained growth, due at least in part to rising income levels in gold's key markets. This has created the foundation for the most positive outlook the precious metal has known for a quarter of a century.
Gold and inflation
The value of gold, in terms of the real goods and services that it can buy, has remained largelystable for many years. In 1900, the gold price was $20.67/oz, which equates to about $503/oz intoday's prices. In the five years to end-December 2008, the price of gold averaged around $606.So the real price of gold has endured a century characterised by sweeping change and repeatedgeopolitical shocks and more than retained its purchasing power. In contrast, the real value of most currencies has generally declined.
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