Personal Digital Strategy | An Introduction
When we set out on the road to career or down any path in our lives that we travel with the intent of getting to a particular destination, it is a good idea to draw out a map that can be referenced along the way in case the nature of the journey makes it hard to keep from getting lost along the way. The same is true when it comes to establishing your career presence online.Creating your own Personal Digital Strategy Document (PDSD) can help you do that. This is a quick start guide to creating such a document so that you can refer back to it at various points in your career search and even after you begin your career.
Step One: Where am I right now? Paint a picture of your online self.
The most important thing you can do is to take a look at your presence as it exists right now. Google yourself. Use different modifiers or combinations of your name, full and partial. Add your city. Add your school’s name. Add your interests; things you may be known for.Mark down the results in the document and note the source and whether or not you are comfortable with the reference on a scale from 1-5 with 5 being the MOST comfortable. Count the 5’s and note their positions in the results. How far did you have to dig to get your best results?Check sites like http://peekyou.com or http://dandyid.org for additional
Step Two: Where do I want to be? Where are others I admire? Where is my industry?
Making choices about being involved in networks that are related to your field is a great tactic for the overall strategy of having a career presence online you are comfortable with that meets your goals.There are several tools for knowing where your industry is online. You can find information about people on Twitter by industry, for example, by searching sites like http://wefollow.com/ but many platforms like Twitter, Facebook, LinkedIn, etc have internal search mechanisms that will help you locate these companies groups and people as well.A great starting place is to find out what the most popular trade organization is for your industry. Odds are they have a website, and increasingly that there is a social media presence as well. A little detective work should help you to know who is most active in those communities online and what their relationship might be to the companies or industries you have interest in.Make a list of all of the organizations that support your industry and their presence online. What are the top companies in that industry? What are some keywords from that industry? What are some top news sources for that industry?List at least five individual professionals for whom you can find blogs, Twitter accounts, or profiles.