Description

Each organizational unit or firm must make the decision to pursue one strategy or another for itself. While there are no rules for making this decision, the three options are incrementally more difficult to implement (i.e., one is the easiest to implement; three is the hardest). From the first to the third options, the resistance to change within the organization increases significantly. It is one thing to develop a plan for improving what is already done reasonably well; it is another to engage in nothing less than near-total transformation. It is one thing to stay within accepted, assimilated paradigms; it is another to replace institutionalized models.