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GCMMF-AMUL

GCMMF-AMUL

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Published by Tarun Daga
Its about how a successful co-operative was set up by the gujrati farmers which now is one of the most trusted brand i.e. Amul. This presentations looks into the SWOT of GCMMF and whether they should diversify into processed food industry or not.
Its about how a successful co-operative was set up by the gujrati farmers which now is one of the most trusted brand i.e. Amul. This presentations looks into the SWOT of GCMMF and whether they should diversify into processed food industry or not.

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Published by: Tarun Daga on Oct 24, 2009
Copyright:Attribution Non-commercial

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12/11/2012

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Gujarat Co Operative Milk
 
Marketing Federation
GROUP MEMBERS:
Budhaditya BanerjeeSourabh Dhariwal Tarun DagaUma Balakrishnan
 
Strategic M anagem ent
 
AGENDA
 The Origin of Amul
Organization Structure
Distribution & Cold Storage Network
Markets Catered To
GCMMF- SWOT Analysis
Ratio Analysis
 –
Profitability Ratios
 –
Liquidity Ratios
 –
Solvency Ratios
Processed Food & Vegetables Industry
 –
SWOT Analysis
 –
Porter’s Five Forces
 The Way Forward
 
 
THE ORIGIN OF AMUL
Originated in Kaira to counter exploitation by Polson’s Dairy(Anand)
Dr. Verghese Kurien was instrumental in spearheading theco-operative and Operation Flood to immense success
Run as a collection and selling agent with completeinvolvement and decision-making of farmers
Cash settlement to milk suppliers to ensure ready money
Services provided:
 –
Veterinary Care
 –
Fine Cattle Feed
 –
Education on Animal Husbandry
 –
Facilities for Artificial Insemination

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