• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
Campaign Strategy Plan
 By
Tomás Alberto Avila
June 11, 1998
 
Campaign Strategy Development© 1998-2006 Milenio Associates, LLC
2
Drafting of a Campaign Plan
 
Candidate strengths and weaknesses
 What makes you an attractive candidate?What attributes are you going to emphasize in your campaign?What areas are you vulnerable?How do you plan to protect yourself in these areas?
The Opponent
 What makes him an attractive candidate?What attributes is he going to emphasize in his campaign?What areas is He vulnerable?How do you plan to exploit these areas?
The District
 What is the district political history?What is the demographics?What are the constituent groups and institutions that will make a difference in the election?What is the analysis of past elections?Who wins and why?What is the political parties performance?What is the swing/switch vote?How do you plan to capitalize on it?
Vote Targeting
What is the projected turnout
 
Campaign Strategy Development© 1998-2006 Milenio Associates, LLC
3
How many votes are needed to win (50% +1)?How many identified supporters do you need to win?
Message Slogan
 What message will drive your campaign?What impression do you want voters to have of your candidacy?What is the one thing voters should remember about you as they walk to the polls?What will be your consistently repeated slogan?What are the 4-5 themes, key attributes and issues you will use to define your candidacy andcommunicate your message?
Voter Contact
How will your voter contact strategy ensure you will reach your goal of identified supporters?How will your volunteers supplement candidate door-knocking and phone calls?When will phone banks, volunteer door-knocking, lit drops, house parties and other campaignactivities be schedule?How many volunteers will be needed to complete each activity?
Targeted Constituencies
 How will you persuade and identify key targeted constituencies (e.g. seniors, veterans, absenteevoters, home owners, renters, racial and ethnic groups)?What political and organizational endorsements do you feel will help you win?What is the schedule for making these contacts?What organizing do you feel is needed to make this plan work?
Direct Mail Campaign
 How will your mail program deliver your message and make your case?
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...