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THE DIGITAL MARKETING COMPANY
Digital MessagingBest Practicesfor Geniuses
Digital Marketing Practices for Geniuses
Copyright © 2008 mobileStorm Inc. All rights reserved.
WHITE PAPER | MARCH 2008Co-authored by Eydie Cubarrubia and Jared Reitzin
 
Published bymobileStorm Inc.6565 Sunset Blvd. Ste 200Los Angeles, CA 90028Telephone 323.785.6333Facsimile 323.957.0308Copyright © 2008
No part of the contents of this publication may be reproduced or transmitted inany form or by any means without the written permission of the mobileStorm Inc.mobileStorm is a registered trademark of mobileStorm Inc. All other trademarks are the property of their respective owners.www.mobilestorm.com 
Digital Messaging Best Practices for Geniuses
Copyright © 2008 mobileStorm Inc. All rights reserved.
 
IntroductionGet Started
Multi-channel strategiesGrowing the database
Laws and Regulations
MessagingData collectionPossible future regulations
Permissions
Opt-inOpt-outSpam
Message Construction
EmailSMSVoiceFaxRSS
ConclusionOne more thing...GlossaryFootnotes
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Table of Contents
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Digital Messaging Best Practices for Geniuses
Copyright © 2008 mobileStorm Inc. All rights reserved.
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