IntroductionIn The Beginning
A history of email marketing
Get The “Message”
How SMS marketing is maturing
Ins And Outs Of Mobile Marketing
Technical, professional, and financial aspects of SMS
Mobile Phones Remain Dominant
The benefits of reaching consumers on cell phones
Build Databases Now, Use Them In The Future
Boost customer data and exploit impending technology
Make More Money Via Mobile
SMS offers real revenue opportunities
Overcoming Reluctance To Mobile Marketing
Why certain concerns are no longer deal-breakers
Conclusion
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Table of Contents
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SMS Or Die:
What email marketers need to know about text-message campaigning
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