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© 2009 Rosetta
®
1
 
Google Sidewiki andIts Implications for Pharma Brands
Rosetta Point o View and Recommendations
October 7, 2009
 
© 2009 Rosetta
®
1
 Purpose o This Document
This Point o View (POV) is meant to simplyexplain to pharma marketers:
 •
What is Google Sidewii?
 •
Why is it important to your brand’s website?
 •
What should you do about Google Sidewii?
This POV will also provide several options or minimizing the riss associatedwith Google Sidewii, and recommends you develop and implement a plan oaction as soon as possible. These recommendations are oered as general prin-ciples; any specifc brand or client will naturally need to assess their particularsituation and act in accord with their company policies and legal guidance.
 
© 2009 Rosetta
®
2
First: What is a “Wiki”?
 •
A wii is a website that allows
users
to
add and update content
 •
This
user generated content
is largelyunmanaged – although content can becorrected by other users
 •
This is made possible by Wii sotware thatruns on the Web server
 •
Wiis end up being created mainly by acollaborative eort o site visitors
A great example o a large wii is
 Wikipedia
, a ree encyclopedia in manylanguages that anyone can edit
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