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Social Media Marketing Industry Report 2013

Social Media Marketing Industry Report 2013

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Welcome to our 5th annual study! Social media marketing is
still growing. And for businesses, social media is essential,
as you'll see detailed in this year's report.

This 43-page report contains easy-to-digest insights into
how marketers are currently using social media and their
future plans.

If you're in charge of marketing your business, you'll want
to closely examine the nearly 70 charts on following
pages. I'll reveal the "not-so-obvious" findings among this
data-rich content.

The report will uncover the "who, what, where, when and
why" of social media marketing.

More than 3000 of your fellow marketers provided the kind
of insight you won't find elsewhere.
Welcome to our 5th annual study! Social media marketing is
still growing. And for businesses, social media is essential,
as you'll see detailed in this year's report.

This 43-page report contains easy-to-digest insights into
how marketers are currently using social media and their
future plans.

If you're in charge of marketing your business, you'll want
to closely examine the nearly 70 charts on following
pages. I'll reveal the "not-so-obvious" findings among this
data-rich content.

The report will uncover the "who, what, where, when and
why" of social media marketing.

More than 3000 of your fellow marketers provided the kind
of insight you won't find elsewhere.

More info:

Published by: Rudy Torres Villegas on Apr 03, 2014
Copyright:Traditional Copyright: All rights reserved

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05/21/2014

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Copyright 2013, Social Media Examiner
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
 How Marketers Are Using Social Media to Grow Their Businesses
MAY 2013
 
BY MICHAEL A. STELZNER Sponsored by
 
 
2013 Social Media Marketing SocialMediaExaminer.com Page 2 of 43  Industry Report © 2013 Social Media Examiner
Letter from the author…
Hello fellow marketer! Welcome to our
5
th
 annual study
! Social media marketing is still growing. And for businesses, social media is essential, as you'll see detailed in this year's report. This
43-page report
 contains easy-to-digest insights into how marketers are currently using social media and their future plans. If you're in charge of marketing your business, you'll want to closely examine the
nearly 70 charts
 on following pages. I'll reveal the "not-so-obvious" findings among this data-rich content. The report will uncover the "who, what, where, when and why" of social media marketing. More than 3000 of your fellow marketers provided the kind of insight you won't find elsewhere. I hope you enjoy it!
If you find value here, please let your peers know about this report
. You can find the original page for the report here: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/ All my best! Michael A. Stelzner Founder, Social Media Examiner Host, Social Media Marketing podcast
 
 
2013 Social Media Marketing SocialMediaExaminer.com Page 3 of 43  Industry Report © 2013 Social Media Examiner
Table of contents
EXECUTIVE SUMMARY ..................................................................................................... 4
 
MAJOR FINDINGS ............................................................................................................ 5
 
TOP 5 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED .................................... 6
 
USE OF SOCIAL MEDIA MARKETING ................................................................................. 7
 
MEASURING SOCIAL MEDIA ........................................................................................... 10
 
EFFECTIVENESS OF FACEBOOK MARKETING ................................................................... 11
 
MOBILE-OPTIMIZED BLOGS ........................................................................................... 12
 
INTEGRATED SOCIAL ACTIVITIES ................................................................................... 13
 
WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA MARKETING ........................................ 14
 
BENEFITS OF SOCIAL MEDIA MARKETING ....................................................................... 17
 
COMMONLY USED SOCIAL MEDIA PLATFORMS .............................................................. 23
 
THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS... .................................. 27
 
HOW WILL MARKETERS CHANGE THEIR FUTURE SOCIAL MEDIA ACTIVITIES? ................... 29
 
SOCIAL MEDIA PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT ....................... 37
 
SOCIAL MEDIA OUTSOURCING ...................................................................................... 39
 
USE OF OTHER FORMS OF MARKETING .......................................................................... 40
 
SURVEY PARTICIPANT DEMOGRAPHICS ......................................................................... 41
 
ABOUT MICHAEL A. STELZNER ...................................................................................... 43
 

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