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Summer Internship Project ReportOn 
“Consumer Awareness towards RubyTuesday&Customers’ Response to the Launch of Loyalty Program”
Undertaken At
A brand managed by
RTC Restaurants India Limited
Submitted towards the partial fulfillment of Post Graduate Diploma in Business ManagementSubmitted By
Robin Kumar JindalPGDBM 2008-2010Roll No. 28098
Submitted To:
Mr. Vikas PallIndustry Guide
Submitted To:
N. MeenakshiFaculty Guide
 
2
CERTIFICATE OF ORIGIN
This is to certify that
Mr. Robin Kumar Jindal
, a student of Post Graduate Diplomain Business Management at NIILM-CMS has worked in the RTC Restaurants (India)Limited, New Delhi under the guidance and supervision of Mr. Vikas Pall, General Manager-Operations.The period for which he was on training was for 8 weeks, starting from
3
rd
May 2009to 30
th
June 2009
. This Summer Internship report has the requisite standard for the partialfulfillment of the PGDBM. To the best of our knowledge, no part of this report has beenreproduced from any other report and the contents are based on original research.
Signature SignatureN. Meenakshi Robin Kumar Jindal(Faculty Guide) (Student)
 
3
DECLARATION
This is to certify that the project report entitled “
Consumer Awareness TowardsRuby Tuesday and their response to the launch of Loyalty Program
” submitted by Mr.Robin Kumar Jindal, a student of PGDBM at NIILM-CMS, New Delhi, is a bonafide recordof work carried out by him at RTC Restaurants (India) Limited in lieu of completion of theSummer Internship Project. All the information of confidential nature has not been disclosedin the report.
Signature SignatureVikas Pall Robin Kumar Jindal(Industry Guide) (Management Trainee)
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