Professional Documents
Culture Documents
MBA I SEMESTER Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core Core Core 106 107 IT For Managers Case Analysis Core 4 2 4 4 4 4 4 ----------30 (Inter nal) --30 30 30 30 30 -50 70 70 70 70 70 70 ---
Title Management and Organization Theory Managerial Communication Managerial Economics Accounting For Managers Statistics for Managers
MBA II SEMESTER Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core Core Core 4 Core ----------TOTAL 100 100 750 30 50 70 --100 50 4 4 4 4 4 --------------------30 30 30 30 30 70 70 70 70 70
Paper Code 201 202 203 204 205 206 207 208
Title Human Resource Management Business Environment Financial Management Operations Management Marketing Management Business Research Methods & Data Analysis Case Analysis Year End Comprehensive Viva-Voce
MBA III SEMESTER Paper Code 301 302 303 304 305 306 Core/ Electiv e Core Core Core Core Core Core Workload per Marks Week Theo Practic Practi Session Univers ry al clas al ity 4 4 4 ------------------------30 30 30 30 50 --70 70 70 70 --100
Title Management Information Systems Business Law & Ethics Operations Research Project Report Evaluation Case Analysis Project Viva
FINANCE AREA 311 312 313 Financial Markets and Services Security Analysis Corporate Taxation Elective Elective Elective 4 4 4 ---------30 30 30 70 70 70 100 100 100
MARKETING 321 322 323 Consumer Behaviour Advertising and Sales Promotion Sales and Distribution Management Elective Elective Elective 4 4 4 ---------30 30 30 70 70 70 100 100 100
HUMAN RESOURCE MAMAGEMENT 331 332 333 Management of Employee Relations Human Resource Planning Human Resource development Elective Elective Elective 4 4 4 ---------30 30 30 70 70 70 100 100 100
SYSTEMS
341 342 343 Systems and Analysis Elective Design Relational Database Elective Management Management of Software Elective Projects 4 4 4 ---------30 30 30 70 70 70 100 100 100 850
TOTAL
MBA IV SEMESTER Paper Code 401 402 403 404 Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core 4 4 4 ----------------30 30 30 50 70 70 70 ---
Title International Business Management Strategic Management Entrepreneurship Development Case Analysis
FINANCE AREA
4 4 4
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-------
30 30 30
70 70 70
MARKETING
4 4 4
-------
-------
30 30 30
70 70 70
HUMAN RESOURCE MAMAGEMENT 431 432 433 International Human Resource Management Performance and Reward Management Strategic Human Resource Management Elective Elective Elective 4 4 4 ------------30 30 30 70 70 70 100 100 100
SYSTEMS 441 442 443 Enterprise Resource Planning E-Business Data Mining and Ware Housing Total Elective Elective Elective 4 4 4 ------------30 30 30 70 70 70 100 100 100 650
management and Leadership. References: 1. 2. 3. 4. 5. 6. 7. 8. 9. John Pierce: Management and Organizational Behavior (Cengage) JIT S Chador : Organization Behavior (Vikas) Fred Luthans : Organization Behavior ( Mc Graw Hill) Stephen P Robbins : Organization Behavior (Pearson) Paul Hersey and Ken Blanchard : Management of Organization Behavior(Prentice Hall) Hellriegel, Slocum and Woodman : Organization Behavior (South Western) Weihrich, Cannice & Koontz : Management (Tata Mc Graw Hill) Gregory Moorhead and Ricky W. Griffin : Organizational Behavior (Jaico) Robin Finchan and Peter Rhodes : Organizational Behavior (Oxford)
communication -formal Vs Informal Communication-vertical and lateral channelsInterpersonal and intrapersonal communication Communication technology. UNIT-III: Oral Communication-Non verbal communication-Listening -Feedback-
Presentation skills-conducting meeting and conferences. UNIT-IV: Written communication-Reports-Effective report writing-Memos-Circulars-Minutese-mails. Employment correspondence proposals. UNIT-V: Leadership Communication-Transactional Analysis-Group Communication Communication audit - Communication styles. References: 1. Shirley Taylor : Communication for Business(Pearson) 2. Piyus Dhar Chaturvedi and Mukesh Chaturved : Business Communication (Pearson) 3. Krizan : Effetive Business Communication(Cengage)
4. M. Ashraf Rizvi : Effective Technical Communication ( Mc Graw Hill)
UNIT-IV: Pricing decisions- Objectives of Pricing Basic factors in pricing Pricing under perfect, monopoly, Oligopoly and monopolistic competitions price Discrimination Multiple product pricing price control by Government Pricing of new productspricing methods. UNIT-V: Macro economic environment- National Income-Population Business cyclesinflation-New Economic Policy of the Government of India. Reference : 1. H.Criag Peterson, W. Cris Lewis : Managerial Economics (Pearson) 2. Paul G.Keat and Philit Y. Yound : Managerial Economics (Pearson) 3. D.M. Mithani : Managerial Economics (Himalaya) 4. Suma Damodaran : Managerial Economics(Himalaya) 5. D.N.Dwived : Managerial Economics (Vikas) 6. P.L.Mehta : Managerial Economics (Sultan Chand) 7. Samuel C. Wabb : Managerial Economics(Cengage)
applications for management UNIT-II: Computer networks: Types of Net Works LAN-WAN-MAN-Network Topologies. Introduction to Internet-E-Commerce-E-Business ERP Evolution and growth.
UNIT-III : Word Processing-Basics-Common tools-Page setup-editing and formatting Tables Charts-Macros-Mail Merge-Index Printing. (Practicals) UNIT-IV : Power Point: Features-Slides-Slide Layouts-Design templates-Slide MasterAnimation Timings Action Buttons. (Practicals) UNIT-V : Excel: Basics-Formulate-Moving-Editing-Formatting-Charts-Naming of ChartsHyperlink-Databases Forms Sort Filter Goal Seek Scenarios Solver Function Pivot Table and Chart. (Practicals) Reference : 1. Effy OZ : Management Information Systems (Cengage) 2. Deepak Bharihoke : Fundamentals of Information Technology (Excel) 3. Microsoft Corporation : Micro Soft Office Resource Kit (Prentice Hall) 4. Sanjay Saxena : Ms Office 2000 for Every one (Vikas) 5. Alexis Leon and Mathews Leon : Introduction to Computers with Ms Office 2000 (Mc Graw Hill) CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges.
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References: 1. R. Wayne Mondy : Human Resource Management (Pearson) 2. P. Jyothi and D.N. Venkatesh : Human Resource Management (Oxford) 3. John M. Ivancevich : Human Resource Management (Mc Graw Hill) 4. Biswajeet Pattanayak : Human Resource Management (Prentice Hall) 5. P. Subba Rao: Personnel and Human Resource Management (Himalaya) 6. Snell/ Bohlander : Human Resource Management ( Cengage) 7. Rao VSP : Human Resource Management Text & Cases (Excel)
Environment Responsibility of Business Professionalism in India Ethics. UNIT-II: Non Economic Environment Political, Legal, Demographic, Technological, Natural Environment Pollution-Trade Unions. UNIT-III: Social Change- Wave front analysis-Third Wave Practices and implicatio9ns in Organization- Cultural dynamics Cultural Process and lags Secular Outlook Community Development Consumerism. UNIT-IV: Economic System-the Role of Government in Economic Development Indian Economic Planning Five year Plans in brief Current Plan Industrial Policy Liberalization, Privatization and Globalization Public, Private Joint SectorsIndustrial Development & Regulation.
UNIT-V:
Monetary and Fiscal Policies Budget-Money and Capital markets-Stock Exchanges and Regulation Industrial Financing- Industrial Sickness-Exim PolicyMultinational Corporations- FDI.
Reference: 1. Francis Cherunilam : Business Environment (Himalaya) 2. Aswathappa : Essentials of Business Environment(Himalaya) 3. Sk. Misra and Puri VK. : Indian Economy (Himalaya) 4. Alvin Toffler : Third Wave. 5. R.P. Maheswari & A.N.Gupta : Business Government and Society A Study of Business Environment ( Vani Educational) 6. Paul Justin : Business Environment ( Tata Mc Graw Hill) 7. Sk. Misra and Puri VK: Economic Environment of Business(Himalaya) 8. B.A. Prakash : Indian Economy Since 1991 (Pearson) 9. Shakh Saleem : Business Environment( Pearson)
Reference: 1. Adam E Bert : Production of Operations Management (Prentice Hall) 2. S.N. Chary : Production and Operations Management (Mc Graw Hill) 3. R. Panneer Selvam : Production and Operations Management(Prentice Hall) 4. Chunnawala and Patel : Production and Operations Management (Himalaya) 5. Kanishka Bedi : Production and Operations Management (Oxford) 6. James R.Evans : Operations Management (Cengage) 7. B. Mahadevan : Operations Management ( Pearson)
Segmentation- Customer Relationship Management. UNIT-III: Product Management : Types of products Products mix Product line Introducing new Products- Product Life Cycle Positioning Packaging Branding. UNIT-IV: Pricing methods- Marketing Communications- Advertising Management Sales Promotion and Personnel Selling- Marketing Information System. UNIT-V: Distribution Management : Marketing Channels- Relating- Distribution Logistics and supply chain Management Direct and On-Line Marketing.
References: 1. V.S. Ramaswamy and S. Ramakumar : Marketing Management (Macmillan) 2. Philip Kotler : Marketing Management (Prentice Hall) 3. RajivLal, Joh A: Emelch and Kasturi Rangan : Marketing Management (Mc Graw Hill) 4. M.J. Kavier : Marketing in the New Millennium (Vikas)
Conjoint analysis, Multi Dimensional Scaling. Research report - preparation - and presentation - Oral and written presentation. Suggested Books: 1. Green E. Paul, Tull S.Donald & Albaum, Gerald: Research for Marketing Decisions, 2006, 6th Ed, PHI. 2. Tull and Hawckins, Marketing Research, 2000, 4th Ed. Tata McGraw Hill. 3. Luck and Rubbin, Marketing Research, 2004, 4th Ed. PHI. 4. Zikmund, Essentials of Marketing Research, 2009, CENGAGE Publishers. 5. Martin callingam, Market intelligence, 2009, Kogan Page Publishers. 6. G.C. Beri, Marketing Research, 2008, 8th Ed, Tata McGraw Hill.
7. Malhotra, K. Naresh, Marketing Research- And applied orientation, 2005, 4th Edition. 8. Alan Bryman and Emma Bell, Business Research Methods, 2009, 2nd Ed. Oxford Press. 9. O.R. Krishna Swamy Methodology of Research in Social Sciences, 2008, HPH. 10. S L Gupta, Marketing Research, 2009, Excel Books, New Delhi.
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
process- Role of MIS in decision making process- Strategic use of Information technology. UNIT-II: Levels of Management and Their information requirements- Determining information requirements of managers- MIS structures Approaches to MIS design and development. UNIT-III: Transaction Processing System- Office Automation System Decision Support System Expert System. Concepts of Data Mining Data ware Housing and OLAP. UNIT-IV: An outline of Database Management System- Data Base Models- Distributed Processing Computer Networks.
UNIT-V:
Functional Information Systems : Marketing Manufacturing Financial and Human Resource Information Systems.
Reference: 1. Robert Schulthesis and Mary Summer : Management Information Systems ( MC Graw Hill) 2. Kenneth C. Lauadon and Jane P. Lauadon : Management Information Systems (Pearson) 3. James AO Brien : Management Information Systems ( MC Graw Hill) 4. Murthy CSV : Management Information Systems ( Himalaya) 5. Mahavev Jaisial and Monika Mital : Management Information Systems (Oxford)
UNITIV: Companies Act : Classification of companies - incorporation process Memorandum, Articles, Prospectus, Shares and Debentures, Board of Directors Role, Functions, winding up. UNIT-V: Ethics in business- Ethical models for decision making- Ethical issues in information technology- Corporate governance and Corporate social responsibility.
References: 1. Kapoor ND : Mercantile Law (Sultan Chand & Co.) 2. Bulchandani RR : Business Law (Himalaya Publishing House) 3. SC Kuchal : Business Law (Vika) 4. Agarwal UK : Consumer Protection in India (Deep & Deep Publishers)
UNIT-III: Goal Programming-Business Applications Game theory. UNIT-IV: Network Analysis: PERT/CPM Project Crashing, Time Cost trade off. UNIT-V: Queuing Model (M/M/I only): Concepts, assumptions, business applicationSimulation and its application. References: 1. R. Panneerselvam : Operations Research (Prentice Hall) 2. Kanti Swarup, P.K.Gupta & Man Mohan : Operations Research (Sultan Chand) 3. Handy A. Taha : Operations Research ( Pearson) 4. Wavne L. Winston : Operations Research (Cengage Learning)
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
PROJECT VIVA
References:
1. Frederic S Mishkin & Stanley Y. Eakins: Financial Markets and Institutions (Pearson Education) 2. Gordon & Natarajan : Financial Markets and Services (Himalaya) 3. MY Khan : Indian Financial System (Tata McGraw-Hill) 4. Vasant Desai : The Indian Financial Systems and Development (Himalaya) 5. Viswanath S R : Corporate Finance ( Response) 6. Srivatsava , RM Divya Nigam : Management of Financial Institutions ( Himalaya)
UNIT III: Index Models: Risk premiums Portfolio risk Capital market line Markowitz Portfolio selection Diversification CAPM APT Fundamental analysis Economy industry Company analysis Concept of technical analysis. Single Index Model - Estimation and adjustment of beta. UNIT-IV: Risk and Return : Nature and types of risk Measurements of risk Risk Return Relationship Benefits and Limitations of diversification. UNIT-V: Fundamental analysis Technical Analysis EMH and Random work walk theory Behavioral Finance References: 1. D.E. Fischer and R. J. Jorder : Security Analysis and Portfolio Management (Pearson) 2. Sudhindra Bhat : Security Analysis and Portfolio Management (Excel) 3. Dhanesh Kumar Khatri : Investment Management and Security Analysis (Macmillian) 4. Mark Hirchey and John Nofsinger :Investment (Mc Graw Hill) 5. Stephens H..penman :Financial Statement Analysis and Security Valuation Hill 6. Berk Jonathan, Demarzo Peter : Financial Mannagement (Pearson) 7. Amold Glen Kumas Mohan : Corporate Financial Management (Pearson)
313CORPORATE TAXATION
UNIT- I: Basic Terms : Agricultural income, Assesses Assessment year, income,
person, Tax planning Treatment of salary income exemptions, short and long term capital gains from financial investments and real estate. UNIT- II: Residence and incidence of tax. Capital and Revenue expenditure Depreciation and other allowances, taxation in case of merger, takeover, and sale of going concern, Fringe Benefit Tax. UNIT- III: Incentives for exports Deemed exports EOU; Software Companies Units in backward area. UNIT- IV: SEZs: Incentives for the units located in SEZ. Vs EOU and incentives for exports. UNIT- V: Treaty to avoid double taxation. Channelling of FDI to reduce taxation.
Taxation of gains or short term and long term investments, derivative products and stock- in- trade.
References : 1. Latest Taxman Publications: 2. Lakhatia, R.N., Lakhatia, S: Corporate Tax Planning Hand Book (Vision) 3. Agarwal K.K: Dirct Tax Planning and Management( Indian Books)
4. Finnerty C., et al : Fundamentals of International Tax Planning ( IBFD)
References:
1. Ramesh Kumar: Consumer Behaviour (Pearson Education) 2. LeonG.Schistman & Leslie Leaserkarmal: Consumer Behaviour
UNIT-IV: Compensation of Sales Force- Straight Salary- Straight Commission- Combination Plans- Non-financial Rewards
UNIT-V: Evaluation and Control of the Sales Program-Cost Analysis- Evaluating Sales Person Performance References: 1. Krishna K. Havaldar & Vasant M Cavale : Sales & Distribution Management (Text & Cases) (Tata McGraw Hill ) 2. Still, Cundiff & Govani : Sales Management - Decisions, Strategies and Cases (Prentice Hall of India)
References:
1. P N Singh: Employee Relations Management (Pearson education) 2. Arun Monappa : Industrial Relations (McGraw Hill ) 3. Varma Pramod : Management of Industrial Relations (Oxford and IBH ) 4. Niand J,R, etc: The Future of Industrial Relations ( Sage) 5. Cowling & Jones : The Essence of Personnel Management and Industrial Relations (Pentice Hall ) 6. B.D. Singh : Industrial Relations (Excel ) 7. Monal Arora : Industrial Relations ( Excel)
References: 1. Gorden, Mc Beath : Organisation and Manpower Planning (Business ) 2. Thames H. Pattern : Manpower Planning and Development of Human Resources (John Wiley) 3. Deepak Kumar Bhattacharya : Human Resources Planning (Excel )
References: 1. Desimone, Werner and Harris, Human Resource Development, Thomson 2. Raymond A Noe, Employee Trainee Development, TMH 3. R. Krishnaveni, Human Resource Development, Excel 4. Tripathi PC, Human Resource Development, Sulthan Chand and Sons. 5. Uday Kumar Haldar, Human Resource Development, Oxford.
SYSTEMS SPECIALIZATION
341- SYSTEMS ANALYSIS AND DESIGN
UNIT-I: Systems Development Environment: Meaning and Scope of Information Systems analysis and Design - Systems Development - Approaches to system Analysis and Design, systems analyst - Responsibilities in Systems Development.
UNIT-II: Determining System Requirements: Process-Methods - Structuring system Requirements: Dataflow Diagrams-Decision TablesDecision Trees- Hipochart.
UNIT-III: An overview of object-oriented Analysis and Design- Designing Inputs - Forms and Reports- Designing Interfaces and dialogues- Designing databases -Designing physical files.
UNIT-IV: Systems Implementation and Maintenance: Software Application Testing, Installation, Conversion Documenting the System, Training. System Maintenance and Quality Assurance Acquisition of hardware and software.
UNIT-V:
References: 1. Jeffray A, Hoffer, Joey F.George and Joseph s. Valacich: Modern Systems Analysis and Design (Pearson Education). 2. James A. Sen: Analysis and Desigh of Information Systems (McGraw Hill) 3. Igor Hawryszkiewycz: Systems Analysis and Design (Prentice Hall) 4. M Awad: Systems Analysis and Design (Galgotia Publications) 5. Nair NG: Management Systems (S. Chand)
UNIT-II: Relational Model - Structure of Relational Database - The Relational Algebra - The Relational Calculus - Views. Relational Commercial Languages - Structured Query Language (SOL) Query by Example (Quel) Integrity Constraints - Domain Constraints Referential Integrity, Functional Dependencies -Associations Nomalization,
UNIT-III: File and System Structure - System Structure -Physical Storage Media File Organisation - Organisation of Records into Blocks, Mapping Relational Data to files, Data Dictionary Storage, Buffer Management. UNIT-IV: Indexing and Hashing - Indexing - B+ -Tree Index Static and Dynamic Hash Functions Access. UNIT-IV: Hierarchical Model - Tree structure Diagrams - Virtual records - Mapping Files - B- Tree Index Files -
Hierarchies to files. Network Model- Data Structure Diagrams - The DBIG CODASYI - Model - Mapping Networks to files. References: 1. Henry, R .Korth & Abaham Silberschatz: Data Base System concepts (McGraw Hill) 2. Data C.J: An Introduction to Database Management Systems (Addison and Wesley) 3. Atre, S: Database Structured Techniques for Design Performance and Management (John Wiley) 4. Nilesh Shah: Data Base Systems Using Oracle (Prentice Hall) 5. Yary W. Hansen: Data Base Management Design (Prentice Hall)
UNITIII: Quality Assurance: Walk throughs and inspection, Static Analysis, Symbolic execution, unit testing & debugging, system testing and formal verification. UNITIV: Implementation issues Structured Coding Techniques. UNITV: Software Maintenance; Maintainability, Managerial aspects, configuration management, source code metrics, other maintenance tools and techniques. References: 1. Pressman: Software Engineering (Tata McGraw Hill) 2. Carlo Ghezzi, Mehdi Jazayuni and Dino Mandnioli: Fundamentals of Software Engineering (Prentice Hall of India) 3. Rechord Fairley: Software Engineering Concept (Tata McGraw Hill)
FOURTH SEMESTER
401 INTERNATIONAL BUSINESS MANAGEMENT
UNIT-I: Concept of international business Stages of internationalization International economic, political, legal, competitive, social demographic and cultural frame workInternational trade theories. UNIT-II: International trade regulatory frame work Trade barriers organisations and their impact on international business. Organisation (W.T.O) UNIT-III: International financial frame work. Balance of payment Foreign exchange Regional trade
market mechanism Import substitution and export financing International liquidity. Role of IMF in International business.
[
UNIT-IV: Market selection and entry strategies- Country risk analysis: International rating agencies; sovereign and currency ratings, their influence on FDI and FIIs. FDI policy, benefits. UNIT-V: Organizing for international business Strategies and issues in international human resource management and development Designing global organization structure Developing global competitiveness. References: 1. John D. Daniel and Radebangh Lee H: International Business (Addison Wesley) 2. V.K. Bhalla: International Business Environment and Management (Anmol publications) 3. Anant K. Sundaram & Stewart black: International Business Environment (Prentice Hall) 4. Subbarao.P: International Business (Himalaya) 5. Ajitabh: Global Competitiveness (Excel)
UNIT-IV: Strategy Implementation Operationalising the Strategy through Short Term Objectives, Functional tactics, Reward System and Employee Empowerment Institutionalizing the Strategy: Structure- Leadership- Culture UNIT-V: Strategic Control Processes: Guiding and Evaluating the Strategy.
References:
1. J A Pearce II and R B Robinson Jr: Strategic Management Formulation, Implementation and Control (Tata McGraw Hill) 2. Arthur Sharplin: Strategic Management (McGraw Hill) 3. Michael E Porter : Competitive Strategy (Harvard University) 4. Michael E. Porter : Competitive Advantage (Harvard University ) 5. Rao VSP & Harikrishna : Strategic Management Text & Cases ( Excel)
References:
1. Poornima M. Charantimath: Entrepreneurship Development in Small Business Enterprises (Pearson Education) 2. Hisrich Peters shepherd: Entrepreneurship (Tata McGraw Hill) 3. Prasanna Chandra: Projects Planning Analysis, Reductions implementation & Review (Tata McGraw Hill) 4. Sahey and Nirjar: Entrepreneurship (Excel)
CASE ANALYSIS
A case report has to be prepared and presented by teams in respective colleges.
FINANCE SPECIALIZATION
411 INTERNATIONAL FINANCIAL MANAGEMENT
UNITI: Foreign exchange market Demand and supply of foreign exchange Spot rate and forward rate Fixed exchange rate and floating exchange rate Implications of depreciation/ devaluation and appreciation / revaluation of currency. UNIT-II: International parity: Purchasing power parity Interest rate parity Covered interest arbitrage Forward rate parity Fisher effect Interrelationship of parity conditions. UNIT-III: Management of foreign exchange exposure and risk: Economic exposure Transaction exposure Operating exposure Translation exposure Currency options Currency futures/forwards Currency swaps. UNIT-IV: Cross border investments: Cash flows of foreign projects Cost of capital Approaches to project evaluation Adjusted present value method Risks in foreign Projects Financing foreign projects- Foreign direct investments. UNIT-V: Eurocurrency market: Growth of Eurocurrency market Euro issues External commercial borrowings International bond market Indian Euro issues. RBI guidelines on ECBs, and foreign investments. References: 1. PG Apte : International Financial Management (Tata McGraw Hill) 2. Marrice D Levi : International Finance (McGraw Hill) 3. Alan C. Shapiro : Multinational Financial Management (Wiley India) 4. Jeff Madura : International Corporate Finance (Thomson) 5. Cheols Eun and Bruce G Resnick : International Financial Management (McGraw Hill) 6. Ephraim Clark : International Finance (Thomson) 7. Mihir A.Desai : International Finance (Wiley India)
Reference Books: 1. Donald E. Fischer and Ronald J Jondan security analysis and portfolio management (Prentice Hall 2. William F. Sharpe : Investments (Prentice Hall) 3. Prasanna Chandra :Investment Management (Mc Graw Hill) 4. Kevin S. Security analysis and portfolio management (Prentice Hall) 5. Frank K.Reilly and keith C brown : Investment analysis and portfolio management 6. Robert A strong Portfolio Management (Jaico)
UNIT-I:
UNIT-IV: Corporate Valuation Approaches Estimating Equity Free Cash Flows Valuation based on EFCF DCF - Economic Value Added Approach. UNIT-V: Corporate Restructuring and Reengineering Changing Ownership Spin-off Split-off Leveraged Buyout Financial Restructuring Buy Back of Shares Problems in Implementing Corporate Restructuring Policies. Suggested Readings: 1. Prasanna Chandra Financial Management, Tata McGrawhill Book Co. Ltd. 4th Edn. 2. Aswath Damodaran Corporate Finance Wiley India 2nd Edn. 3. Shridan Titman, John DMartin, V. Ravi Anushuman Valuation Analyzing Global Opportunities, Pearson Education 1st Edn. 4. J. Fred Weston, Kwang SC Hung, Susan E. Hoag Mergers Restructuring and Corporate Control, Prentice Hall, India, 2007. 5. Glen Arnold, Mohan Kumar Corporate Financial Management, 3rd Edn. Pearson Education. 6. Jonathan Berk Peter DeMarzo Financial Management Pearson Education, 1st End. 2007. 7. R. Srivastava Financial Management and Policy, Himalaya Publishing House, 4th Edn. 2009. 8. Sudhindra Bhat Financial Management, 2nd Edn. Excel Books, 2008.
MARKETING SPECIALIZATION
421 SERVICES MARKETING
UNIT-I: The growth of services: - Nature of difference of service provider and service seeker and classification of services Services marketing mix Future of services marketing. UNIT-II: Services Marketing Planning process Developing an effective service Strategy Market segmentation Positioning and differentiation of services. UNIT-III: Developing Services marketing mix: The service product Pricing the service the cost of quality and return on quality Place: Service location and channels Promotion and communication of services People in services. UNITIV: Customer orientation Customer service quality Customer retention Relationship marketing Programme Complaint management Service guarantees: - Measuring customer satisfaction Designing and analysing customer satisfaction survey feedback.
UNIT-V:
Service Marketing Practices- Marketing of Financial and Insurance ServicesMarketing of Hospitality, Travel and Tourism Products- Marketing of Educational and Professional Services- Marketing of Healthcare Services.
References:
1. Ram Mohan Rao: Services Marketing (Pearson Education) 2. Roland. T. Rust, Anthony. J. Zahorik and Timothy. 1. Keilninghan : Services Marketing (Addison Wesley) 3. Johan M. Rathmoll: Marketing in the Service Sector (Winthrop) 4. Adrienne Payne: The Essence of Services Marketing (Prentice Hall) 5. K. Douglas Hoffman and John E.G.Bateson: Essentials of Services Marketing (Harcourt)
Reference : 1. Chatan Bajaj Rajnish Tuli and srivatsva Retail Management (Oxford) 2. Barry berman & Joel R evans Retail Management A strategy approach (Pearson) 3. Levy Weiz retailing management (TataMcgraw Hill)
4. Suja Nair Retail Management (Himalaya)
Suggested Readings: 1. Johnny K. Johansson Global Marketing Foreign Entry, Local Marketing and Global Management Tata McGraw Hill Pvt. Ltd. New Delhi, 2008. 2. Kate Gillespie, Jean Pierre Jeannet, H. David Hennessey International Marketing Cengage Learning New Delhi-2009. 3. Philip R Cateora, John L Graham, Prashat Salwan International Marketing Tata McGraw Hill, New Delhi-2009. 4. P.K.Vasudeva International Marketing Excel Books New Delhi, 2006. 5. Sak Onkvist, John J Shaw International Marketing Analysis and Strategy PHI Learning Pvt. Ltd. New Delhi, 2009. 6. Michael R Czinkota, IIKKa ARonkainen International Cengage Learning India Pvt. Ltd. New Delhi, 2008. 7. Masaaki Kotabhe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege, Kristian Nelsen International Marketing An Asia Pacific Focus Wiley India Pvt. Ltd. New Delhi, 2008. 8. Francies Cherunilam International Marketing, Himalaya Publishing House. 9. Albaum International Marketing & Export Management, Pearson Education.
UNIT-V: Statutory
provisions-Wage
boards
pay commission
Pay budget
4. Milkovich & newman : Compression (Tata Mc Graw Hill) 5. Barryt Gerhart & Sara L Rynes : Compensation (Sage) 6. Joe Martocchio : Strategic Compensation : A Human Resource (Pearson) 7. BD Singh : Compensation Reward Management (Excel) 8. Dipak Kumar Bhatta Charya : Compensation Management(Oxford)
4. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008. 5. R. Srinivasan, Strategic Management The Indian Context, Prentice Hall of India Pvt. Ltd., New Delhi, 2002. 6. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt. Ltd., 2000. 7. Shaun Tyson, Strategic Prospects in HRM, Jaico Publishing House, 2001. 8. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource Management in a Global Economy, Excel Books, 2007. 9. Dreher Dougherty, Human Resource Strategy A Behavioural perspective for the General Manager, Tara McGraw Hill, 2007.
SYSTEMS SPECIALIZATION
441 ENTERPRISE RESOURCE PLANNING
UNIT-I : Introduction to ERP: - BPR Vs ERP, Evolution, benefits and limitations of EEP, Phases of ERP and other enterprise applications. UNIT-II: ERP Related Techniques: Open source and wireless technologies. Supply chain Management ERP II and Gap Analysis, Enterprises. UNIT-III: ERP Modules Finance, Plant maintenance, Quality Management, Materials Management, Marketing and HR. ERP issues in Indian markets and in different counties. UNIT-IV: ERP Implementation life cycle Future trends. ERP Products: SAP, Microsoft, people soft and oracle and their impact on enterprise applications. UNIT-V: ERP Applications. Success / Failure Factors of ERP Implementation. ERP in Small and Medium
Implementation Strategies.
Reference:
1. Alexis Leon: Enterprise Resource Planning (Tata McGraw Hill) 2. Vivod Kumar Garg and NK. Venkaita Krishnan: E.R.P.Concepts & Practices (Prentice Hall). 3. Sai Kumar ML: Enterprise Resourscs Planning (Institute of Public Enterprises) 4. Rahul V. Altekar: Enterprise Resource Planning (Prentice Hall)
442- E- BUSINESS
UNIT-I: From E - Commerce to E-Business, Structural Transformation, Flexible Business designs. Trend spotting - Time, Self service, ease of use, outsourcing. UNITII: E-Business design - strategy of design - phases: building, capability evaluation E-Business design. UNITIII: E- Business Architecture - Customers Relationship Management, Selling-chain Management supply- chain Management- e-Procurement. UNIT IV: Knowledge tone Applications - Next generation of D.S.S Business ModelSuitability, Pitfalls and Consumer preferences. UNIT-V: References: 1. Ravi Ralakota and Maina Robinson: E Business (Pearson) 2. Napier Jud, Rivers and Wagnerm: Creating a EBusiness (Vikas) Development E Business design, strategy formulation.
References:
1. Michael J. Corey, Michael Abbey : Data Warehousing Oracle (Tata McGraw Hill)
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