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Customer Relationship Management

Customer Relationship Management

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Published by chiragnagpal20

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Categories:Types, School Work
Published by: chiragnagpal20 on Oct 26, 2009
Copyright:Attribution Non-commercial

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12/14/2012

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ustomer Relationship Managemenustomer Relationship
 
Managemen
 
Presentation By:
CHIRAG NAGPAL
 
Agenda
What is CRM?
Components of CRM
Aspects of CRM
Approaches of CRM
Stages of CRM
Principles of CRM
Benefits of CRM
Drawbacks of CRM
Case Study: Companies which haveImplemented CRM
 
What is CRM?
CRM (Customer Relationship Management) arethe concepts used by organizations to managetheir relationships with customers.
CRM software is used to support these processes.
From the outside, customers interacting with acompany perceive the business as a single entity.
CRM helps a company unify its customerinteractions and provide a means to trackcustomer information.

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