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ustomer Relationship Managemenustomer Relationship
 
Managemen
 
Presentation By:
CHIRAG NAGPAL
 
Agenda
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What is CRM?
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Components of CRM
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Aspects of CRM
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Approaches of CRM
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Stages of CRM
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Principles of CRM
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Benefits of CRM
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Drawbacks of CRM
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Case Study: Companies which haveImplemented CRM
 
What is CRM?
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CRM (Customer Relationship Management) arethe concepts used by organizations to managetheir relationships with customers.
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CRM software is used to support these processes.
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From the outside, customers interacting with acompany perceive the business as a single entity.
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CRM helps a company unify its customerinteractions and provide a means to trackcustomer information.
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12 / 24 / 2009This doucment made it onto the Rising List!
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