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Scientific Method
Scientific Method of Investigation
Scientific Method: A method reducing uncertaintystemming from a lack of information.Reliability
and
Validity
are the two traits which characterizethe scientific method.
Validity
–characteristic used to describe the research that
measures what it claims to measures
. ex-to measuretelevision viewing audiences.
Reliability
-characteristic of a research methodology that allowsit to be repeated again by any researcher-always with thesame results.
2
Scientific method in the physical sciencesand marketing
•Physical Sciences appears significantly more scientific thanmarketing.•In most physical sciences the reproducible experiment is theaccepted scientific method, an experiment is conducted under controlled condition•In marketing it is difficult to control all the conditionsurrounding research project.•Until recent years marketing research is not supported byValidity and Reliability and the methodology is not published.•Nowadays there are some marketing research which can becalled as experiments.
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Scientific Method
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| Category: | Uncategorized. |
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| Upload Date: | 10/26/2009 |
| Copyright: | Attribution Non-commercial |
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