Comparative Analysis-Café Coffee Day and Barista
most popular and well-known cafés.
The collegecrowd rates them as one of the coolest hangouts.
Thesecompanies sell similar product but their positioningand target audience are very different from eachother.
These players not only sell coffee and tea but alsofood and other merchandise items.
Despite of serving to different audience, theseplayers compete with themselves. Each playerfights for its own share of market.
They try todifferentiate themselves by the way of product or price orpromotion. However, they are also facing the competitionfrom the foreign players like Georgia, Starbucks etc. Itwould be interesting to see how the companiesdifferentiate and maintain their share in the market.