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barista vs CCD

barista vs CCD

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Published by mohit_rawat

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Published by: mohit_rawat on Oct 26, 2009
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11/03/2012

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Comparative Analysis-Café Coffee Day and Barista
 
1
) Executive Summary 
Indian consumer is a very interesting entity. The consumerin India is as heterogeneous as the country itself is. Theurban consumer contrasts with the rural and the SouthIndian consumer with the North Indian. Further still, theconsumer in the metros militates with his usage and habitpatterns. The Indian consumer, is therefore very difficultto understand and very difficult to predict. Tea and Coffee are the favourite drink in India especiallytea. A quiet cafe revolution is sweeping urban India withthe explosion of coffee bars. That is bad news for tea - stillthe favourite brew for a majority of Indians -, which hasbeen losing out to coffee in recent years.India is one of the world's largest exporters of tea and oneof its biggest consumers. However, it is coffee drinkingwhich is increasingly becoming a statement of young andupwardly mobile Indians. Moreover, coffee bars, anunheard of concept until a couple of years ago, aresuddenly big business. Coffee is slowly but surelysubstituting tea. There is also rise in the consumption of coffee. The specialty coffee movement has gained muchof its momentum through the efforts of companies likeBarista, Café Coffee Day and Starbucks.
In India CACOFFEE DAY and BARISTA are the
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Comparative Analysis-Café Coffee Day and Barista
 
most popular and well-known cas.
The collegecrowd rates them as one of the coolest hangouts.
Thesecompanies sell similar product but their positioningand target audience are very different from eachother.
These players not only sell coffee and tea but alsofood and other merchandise items.
Despite of serving to different audience, theseplayers compete with themselves. Each playerfights for its own share of market.
They try todifferentiate themselves by the way of product or price orpromotion. However, they are also facing the competitionfrom the foreign players like Georgia, Starbucks etc. Itwould be interesting to see how the companiesdifferentiate and maintain their share in the market.
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Comparative Analysis-Café Coffee Day and Barista
 
2)
Retail Industry In India
Accounting for over 8 per cent of the GDP in the West,retail business is the largest private industry, ahead evenof finance and engineering. Over 50 of the Fortune 500and about 25 of the Asian Top 200 companies areretailers. Today, in some developed countries, retail businesseshave shares as large as 40 per cent of the market. Forinstance, in Thailand and Brazil the organized retailbusiness has grown at tremendous pace.In contrast, the organized retail business in India is verysmall. This is despite the fact that India is one of thebiggest markets. Retail business contributes around 10-11per cent of GDP. It amounts to about $180 billion marketand is six times bigger than Thailand and four-five timesbigger than that in South Korea and Taiwan. India also hasthe largest number of retailers, about 12 million, thoughthey are mostly small.
The challenges facing the organized retail industryin India:
Competition from the unorganized sector. Traditionalretailing has established in India for some centuries.Most retail outlets are family-owned and offering
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