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Brand Management

Brand Management

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Published by mohit_rawat

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Published by: mohit_rawat on Oct 26, 2009
Copyright:Attribution Non-commercial


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Module 1: Introduction of Brand
Meaning and importance of brands
Brands vs. Products
Challenges and opportunities
Brand management process
Role of CRM in building brands
Origin of brand
In olden days, ranch owners used to marktheir cattle to keep them separate fromother people’s cattle. The mark wasknown as brand. The concept of branding also developedthrough the practices of craftsmen whowanted to place an identification mark ontheir work. These craftsmen used theirinitials, a symbol, or another unique markto identify their work and they usually putthese marks in a low visibility place onthe product.

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