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MB0046 Solved SMU Assignment MBA

MB0046 Solved SMU Assignment MBA

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Published by Arvind K
Solved SMU Assignment
MBA
Solved SMU Assignment
MBA

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Published by: Arvind K on Apr 06, 2014
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04/06/2014

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For Solved SMU Assignment and ProjectContact: +91- 98739!"!#mail : m$a818%&gmail'com(tt):**'sm,assignments'ino
ASSIGNMENTDRIVEWINTER 2013
 
PROGRAM
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
 
SEMESTER2
 
SUBJECT CODE &NAMEMB0046-Marke!"# Ma"a#e$e"
 
B% IDB 162
 
CREDIT & MAR%S4 Cre'!() 60 $ark(
 
Q.No
*+e(!,"(
MarksTotal Marks
1
³PODQQLQJLVD SURFHVVRI GHVLJQLQJWKHBOXHSULQWIRU WKHIXWXUH´.It!"s #ot$%tI
explainMarketingPlanning in detail.
 &%'laat"o o( Mark$t") 'la&%'laat"o o( *ark$t") 'la") 'ro#$ss+,- /
 Explain Henry AssaelModelofbuyingdecisionbehaviouralong ith the
GLDJUDP´. &%'laat"o o( Mo0$l.D"a)ra*12- 2³Pa#ka)") "#l30$sallt!$a#t"ost!at"4ol4$ t!$0$4$lo'*$to(a #ota"$r DQG D JUDSKLFGHVLJQIRU D SURGXFW³.IQWKHOLJKW RIWKHVWDWHPHQWIH5SODLQ
 packagingandlabelling.
 &%'laat"o o( 'a#ka)") #os"0$rat"os&%'laat"o o( La6$ll") 7os"0$rat"os88- +
 Explain !randExtensionand itskind.
 &%'laat"o o( 6ra0 $%t$s"oT9'$s+,- 8³LRJLVWLFVKDVDO:D;V&HHQD FHQWUDODQGHVVHQWLDOIHDWXUHRIDOOHFRQRPLFDFWL<LWLHV´.IQWKLV FRQWH5WIH5SODLQ ORJLVWLFV*aa)$*$ta0 "ts*a=or ( 
 
3#t"os. &%'laat"oF3#t"os+,- ,
 "rite shortnoteson#a$ %ntegratedMarketing&o''unicationb$ (irectMarketing 
 a>M$a") a0 #o*'o$ts6>M$a") a0 ?04ata)$s88-
N,e
 @ ?sA$r all 3$st"os. K"0l9 ot$ t!at asA$rs (or - *arks 3$st"os s!o3l0 6$a''ro%"*at$l9 o( + Aor0s. &a#! 3$st"o "s (olloA$0 69 $4al3at"o s#!$*$.

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