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Insider’s Guide to AdWords
 
What’s Inside
Section 1 Using this guideSection 2 AdWords basics•How it works•Account structure •Account navigation •How to organize your accountSection 3 Keywords •Creating eective keywordsSection 4 Ads •Writing relevant ads •Targeting ads•Getting ads closer to the topSection 5 Tracking results •Online results •Oine resultsSection 6 Troubleshooting •Making sense o your bills •Reasons or ad unseenSection 7 Additional help •Getting online help •Glossary
 
Have you ever read one o those books that let you pick dierent waysto get to the ending? Well, think o this “Insider’s Guide to AdWords”the same way. You can take the traditional route and read it straightthrough. Or you can skip between sections, using the sectionheadings, the table o contents, and the glossary as your guide.Whichever way you choose, you can’t go wrong. Both paths lead tothe same objective – a stronger command o AdWords and targetedcustomers or your business.One thing to remember: This is a constant learning process, especial-ly in the beginning. We suggest you log in to your AdWords accountwhile perusing this guide. Turn some o the examples you read intopractical applications o your own. Everything takes practice, so don’tbe araid to make mistakes.Ready to get started?Flip to section 2. 
Using this guide |
Section 1
Section 1How do I use this guide?
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