2011, about 5% of Hispanics owned such a device, the study found. In 2012, that number rose to nearly 20%. In addition, as the total U.S. Hispanic pop-ulation grows, the demand for e-books in Spanish evolves with it. Research shows that although there are over 50 million Hispanics in the U. S., less than 50% read in Spanish. The actual number of potential Spanish-language book buyers is closer to 12 million, which still makes the U.S. the 10th most populous Span-ish-speaking country in the world.
Vendors and Selections on The rise
To meet the growing demand for Spanish-language e-books, Amazon’s eBooks Kindle en Español store currently offers over 70,000 books in Spanish—more than double the num-ber of e-books in Spanish that were available when the store launched in April 2012. This is around the same number of titles offered by other online retailers like Bajalibros.com and BN.com (Amazon has about 1 million Span-ish-language print titles for sale). From the publishers’ side, Vintage Español, an imprint of the newly formed Penguin Ran-dom House, publishes around 50–60 titles a year. “More than 90% of our titles are also pub-lished in a digital version,” says Jaime De Pab-los, publishing director of the imprint. “We have seen a substantial increase in e-book sales for our print bestsellers.” This trend is also mirrored by Celebra and C.A. Press, the two other Penguin Random House imprints that publish books in Spanish. Santillana USA director Silvia Matute says that the publisher currently offers around
Is Dawn Finally Breaking For E-books in Spanish?
B E R
In recent months, the double-digit sales growth of e-books in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, e-book sales of Spanish books in the U.S. are just beginning to gain traction. Pub-lishers of Spanish books based both in the U.S. and abroad are positioning themselves to benefit from the hoped-for uptick in sales.
ne sign of the growth in impor-tance of e-books can be seen on Amazon, where, on any given day, around 65% of the top 100 books in Spanish are e-books. That number is nearly 50% on bookseller sites like Barnes & Noble.com. The growth in the Spanish e-book market is due to a combination of more publishers offering in-creasing amounts of titles in this format, and to more devices being purchased by Hispanics. Latinos in the U.S. are increasingly reading and listening to their books on such devices as the Kindle, Nook, and Apple iPad and iPhone. A recent study by the Pew Research Center’s Internet & American Life Project showed His-panics adopting e-readers and tablets much faster than the U. S. population as a whole. In
Books in Spanish
Growing demand for Spanish-language e-booksAmazon’s eBooks Kindle en Español
currently offers over
books in Spanish
, an imprint of newly formed
Penguin Ran-dom House
, publishes around 50–60 title a year.
“More than 90% of our titles are also published in a digital version,”
says Jamie De Pablos, publishing director of the imprint.
currently offer around
titles in e-book format, says Silvia Matute director of Santillana USA, and she expects the number will grow to
by the end of 2014.