NATIONAL ARBITRATION FORUM DECISION Life Is Now, Inc. v. Gregory Ricks Claim Number: FA1 !"!!

1# $%& PARTIES Com'lainan( is Life Is Now, Inc. )*Com'lainan(+,, re'resen(e- by Stephen J. Tho !s of Tho !s B"siness L!w #$o"p, P.C., California, ./A. Res'on-en( is #$e%o$& Ric's )*Res'on-en(+,, 0e1as, ./A. RE#ISTRAR AND DISPUTED DOMAIN NAME 02e -omain name a( issue is ()"st*e+ie,e.co -, regis(ere- wi(2 N!n)in% I pe$ios"s Techno+o%& Co. Lt.. PANEL 02e un-ersigne- cer(ifies (2a( 2e or s2e 2as ac(e- in-e'en-en(ly an- im'ar(ially an- (o (2e bes( of 2is or 2er knowle-ge 2as no known conflic( in serving as 3anelis( in (2is 'rocee-ing. 4ark 4cCormick as 3anelis(. PROCEDURAL /ISTOR0 Com'lainan( submi((e- a Com'lain( (o (2e Na(ional Arbi(ra(ion Forum elec(ronically on 4arc2 , 5!1 6 (2e Na(ional Arbi(ra(ion Forum receive- 'aymen( on 4arc2 #, 5!1 . 7n 4arc2 $, 5!1 , Nan8ing Im'eriosus 0ec2nology Co. L(-. confirme- by e9mail (o (2e Na(ional Arbi(ra(ion Forum (2a( (2e ()"st*e+ie,e.co - -omain name is regis(ere- wi(2 Nan8ing Im'eriosus 0ec2nology Co. L(-. an- (2a( Res'on-en( is (2e curren( regis(ran( of (2e name. Nan8ing Im'eriosus 0ec2nology Co. L(-. 2as verifie- (2a( Res'on-en( is boun- by (2e Nan8ing Im'eriosus 0ec2nology Co. L(-. regis(ra(ion agreemen( an- 2as (2ereby agree- (o resolve -omain -is'u(es broug2( by (2ir- 'ar(ies in accor-ance wi(2 ICANN:s .niform ;omain Name ;is'u(e Resolu(ion 3olicy )(2e *3olicy+,. 7n 4arc2 11, 5!1 , (2e Forum serve- (2e Com'lain( an- all Anne1es, inclu-ing a <ri((en No(ice of (2e Com'lain(, se((ing a -ea-line of 4arc2 "1, 5!1 by w2ic2 Res'on-en( coul- file a Res'onse (o (2e Com'lain(, via e9mail (o all en(i(ies an'ersons lis(e- on Res'on-en(:s regis(ra(ion as (ec2nical, a-minis(ra(ive, anbilling con(ac(s, an- (o 'os(mas(er=8us(believe.com. Also on 4arc2 11, 5!1 , (2e <ri((en No(ice of (2e Com'lain(, no(ifying Res'on-en( of (2e e9mail a--resses serve- an- (2e -ea-line for a Res'onse, was (ransmi((e- (o

Res'on-en( via 'os( an- fa1, (o all en(i(ies an- 'ersons lis(e- on Res'on-en(:s regis(ra(ion as (ec2nical, a-minis(ra(ive an- billing con(ac(s. A (imely Res'onse was receive- an- -e(ermine- (o be com'le(e on 4arc2 1%, 5!1 . 7n 4arc2 5 , 5!1 , 'ursuan( (o Com'lainan(>s re?ues( (o 2ave (2e -is'u(e -eci-e- by a single9member 3anel, (2e Na(ional Arbi(ra(ion Forum a''oin(e4ark 4cCormick as 3anelis(. @aving reviewe- (2e communica(ions recor-s, (2e A-minis(ra(ive 3anel )(2e A3anelA, fin-s (2a( (2e Na(ional Arbi(ra(ion Forum 2as -isc2arge- i(s res'onsibili(y un-er 3aragra'2 5)a, of (2e Rules for .niform ;omain Name ;is'u(e Resolu(ion 3olicy )(2e ARulesA, A(o em'loy reasonably available means calcula(e- (o ac2ieve ac(ual no(ice (o Res'on-en(A (2roug2 submission of Blec(ronic an- <ri((en No(ices, as -efine- in Rule 1 an- Rule 5. 02erefore, (2e 3anel may issue i(s -ecision base- on (2e -ocumen(s submi((e- an- in accor-ance wi(2 (2e ICANN 3olicy, ICANN Rules, (2e Na(ional Arbi(ra(ion Forum>s /u''lemen(al Rules anany rules an- 'rinci'les of law (2a( (2e 3anel -eems a''licable, wi(2ou( (2e benefi( of any res'onse from Res'on-en(. RELIEF SOU#/T Com'lainan( re?ues(s (2a( (2e -omain name be (ransferre- from Res'on-en( (o Com'lainan(. PARTIES1 CONTENTIONS A. Com'lainan( 1. Com'lainan( 2as rig2(s in (2e C./0 DBLIBEB mark. a. Com'lainan(:s com'any -eals in (2e business of 'rofessional an- 'ersonal coac2ing an- 2as use- (2e C./0 DBLIBEB mark since 5!!". b. Com'lainan( owns a regis(ra(ion for (2e C./0 DBLIBEB mark wi(2 (2e .ni(e- /(a(es 3a(en( an- 0ra-emark 7ffice )*./307+, )Reg. No. ",%F",""$ file- Canuary 5#, 5!!&, regis(ere- 4ay , 5!1!,. c. Res'on-en(:s ()"st*e+ie,e.co - -omain name is confusingly similar (o Com'lainan(:s C./0 DBLIBEB mark. 5. Res'on-en( 2as no rig2(s or legi(ima(e in(eres(s in (2e ()"st*e+ie,e.co - -omain name. a. Res'on-en(:s -is'u(e- -omain name resolves (o one of four -ifferen( 2ome'ages wi(2 -ifferen( -omain names.

". Res'on-en( regis(ere- an- is using (2e ()"st*e+ie,e.co - -omain name in ba- fai(2. a. Res'on-en( 2as in(en(ionally a((em'(e- (o a((rac( In(erne( users (o i(s resolving websi(es for commercial gain, by crea(ing a likeli2oo- of confusion wi(2 Com'lainan(:s mark. b. Res'on-en( uses Com'lainan(:s C./0 DBLIBEB mark as 'ar( of (2e web'age name. D. Res'on-en( 1. Res'on-en( regis(ere- (2e ()"st*e+ie,e.co - -omain name on Cune 5F, 5!!!, more (2an (wo years 'rior (o Com'lainan(:s firs( use of (2e C./0 DBLIBEB mark. 5. Res'on-en( move- (2e ()"st*e+ie,e.co - -omain name (o a -ifferen( regis(rar an- s(ar(e- forwar-ing In(erne( (raffic from (2e 'revious -omain name loca(ion (o o(2er websi(es (2a( incor'ora(e- (2e C./0 DBLIBEB mark in (2eir business. ". Res'on-en( asser(s (2a( Com'lainan( 2as engage- in reverse -omain name 2i8acking. FINDIN#S Com'lainan( 2as es(ablis2e- (2e fac(s allege- in 'aragra'2s 1)a, (2roug2 1)c, of i(s con(en(ions. Com'lainan( 2as no( con(en-e- (2a( Res'on-en( is no( commonly known by (2e -is'u(e- -omain name as re?uire- by 3olicy G )c,)ii,. 02is 'reven(s a 'anel fin-ing on (2e issue in 'aragra'2 5 of 2is con(en(ions. Regar-ing 'aragra'2 " in Com'lainan(:s con(en(ions, (2e 'anel fin-s (2a( Res'on-en( regis(ere- (2e -is'u(e- -omain name on Cune 5!, 5!!!, more (2an (wo years before Com'lainan(:s firs( use of i(s C./0 DBLIBEB mark. DISCUSSION 3aragra'2 1#)a, of (2e Rules ins(ruc(s (2is 3anel (o A-eci-e a com'lain( on (2e basis of (2e s(a(emen(s an- -ocumen(s submi((e- in accor-ance wi(2 (2e 3olicy, (2ese Rules an- any rules an- 'rinci'les of law (2a( i( -eems a''licable.A 3aragra'2 )a, of (2e 3olicy re?uires (2a( Com'lainan( mus( 'rove eac2 of (2e following (2ree elemen(s (o ob(ain an or-er (2a( a -omain name s2oul- be cancelle- or (ransferre-: )1, (2e -omain name regis(ere- by Res'on-en( is i-en(ical or confusingly similar (o a (ra-emark or service mark in w2ic2 Com'lainan( 2as rig2(s6 an)5, Res'on-en( 2as no rig2(s or legi(ima(e in(eres(s in res'ec( of (2e -omain name6 an)", (2e -omain name 2as been regis(ere- an- is being use- in ba- fai(2. 02e 'anel -e(ermines (2a( Com'lainan( canno( 'rove (2e (2ree elemen(s of i(s claim as re?uire- by 'aragra'2 )a, of (2e 3olicy because i( canno( 'rove

(2a( Res'on-en( regis(ere- an- is using (2e -is'u(e- -omain name in ba- fai(2. A res'on-en( -oes no( ac( in ba- fai(2 w2en (2e recor- es(ablis2es (2a( (2e res'on-en( regis(ere- (2e -omain name 'rior (o (2e com'lainan(:s ac?uisi(ion of any rig2(s in (2e mark. See Interep Natl Radio Sales, Inc. v. Internet Domain Names, Inc., ;5!!!9!1% )<I37 4ay 5$, 5!!!,. Decause (2e un-is'u(e- recor- -emons(ra(e Res'on-en(:s 'rior rig2( in (2e mark a( (2e (ime of i(s regis(ra(ion, Com'lainan( 2as faile- (o 'rove (2a( Res'on-en( regis(ere- an- is using (2e ()"st*e+ie,e.co - -omain name in bafai(2. Decause of Com'lainan(:s failure (o mee( i(s bur-en of 'roof, Com'lainan(:s 'rayer for relief mus( be -enie-. Res'on-en( asser(s Com'lainan( is guil(y of reverse -omain name 2ig28acking. 02a( con(en(ion re?uires (2a( Res'on-en( 'rove Com'lainan( knew of Res'on-en(:s 'rior su'erior rig2( in (2e -omain name accom'anie- by evi-ence of 2arassmen( or similar con-uc( by Com'lainan(. See NetDepositVerkaik v. Crownonlinemedia.com , ;5!!191#!5 )<I37 4ar. 1&, 5!!5,. Decause Com'lainan(:s own evi-ence con(ains evi-ence of Res'on-en(:s 'rior rig2( in (2e C./0 DBLIBEB mark, Com'lainan( may sim'ly 2ave been unaware of (2e significance of (2a( circums(ance. Com'lainan( ma-e no effor( (o conceal i(, an- (2e recor- con(ains no evi-ence of 2arassmen( or similar con-uc( by Com'lainan(. Res'on-en( 2as faile- (o 'rove 2is claim of reverse -omain name 2ig28acking. DECISION Decause Com'lainan( 2as no( es(ablis2e- all (2ree elemen(s re?uire- un-er (2e ICANN 3olicy, (2e 3anel conclu-es (2a( relief s2all be DENIED. Res'on-en(:s claim of reverse name 2ig28acking is also DENIED. Accor-ingly, i( is 7r-ere- (2a( (2e ()"st*e+ie,e.co - -omain name REMAIN 2IT/ Res'on-en(.

4ark 4cCormick, 3anelis( ;a(e-: A'ril %, 5!1