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Ad Revenue 2009
OCTOBER 8TH, NEW YORK CITY
 
presented by
 Ad Revenue Report
 A Supplemental Guide to the 2nd AnnualPremium Publisher Conerence
 
The 1st Channel is guaranteedinventory that is directly sold atpremium rates by a publisher’sdirect sales orceThe 2nd Channel is non-guaranteedinventory sold through intermediaries,and is increasingly becoming a criticalpart o the premium publisher’sad revenue strategy.
 Ad Revenue 2009 is ocused on improving 2nd Channelmonetization strategies or premium publishers
 
1
presented by
Welcome to Ad Revenue 2009, The Annual Premium Publisher Conerence
........
4Ad Revenue 2009 Conerence Agenda:Agenda
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5Speakers
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6
PRESENTATIONS & PANELS
Ad Pricing Trends
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25The Premium Publisher Interviews
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27Demystiying Buzzwords
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31
PREMIUM PUBLISHER TRENDS & DATA
  An Interpretation o the 2nd Channel Ecosystem
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37Ad Inventory Naming Chart
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402nd Channel Ecosystem Map
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412nd Channel Segment Guide
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 43
 THE 2ND CHANNEL ECOSYSTEM
Ad Revenue 2009
OCTOBER 8TH, NEW YORK CITY
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