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 From Media140, London
Why pay attention toTwitter
& 
real-timeSocial Media?
Tom Bedecarré
@tombed
1
about:George
http://bit.ly/aboutgeorgeblog
 
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Nothing like being the early-morning “wake up”speaker after a long flight.
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Fun topic for a conference. Looking forward toengaging with people.
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Single most common clientquestion: “Why should I care what you had for breakfast,Tom?”
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How many Twitter haters are inthe audience? How many Twitterlovers? How many are Twitter– curious? [Ed–largely lovers]
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Fascinated by Twitter haters.Endless number of journalistsactively looking for the chanceto give Twitter a bad press. Ifyou aren’t selling papers, bitchabout Twitter.
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 Ashton Kutcher has pushed Twitter to the foregroundof the traditional media. “It’s engendered a hugepool of Twitter haters.”
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Journalists hate Twitter inparticular because it’s athreat to their sense ofjournalism.
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So what is the point? Whydo people care about these mundane things?
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Once asked a multinationalCEO: “Do you use social media?” “No, I don’t have time.” There’s the attitudethat people got Facebook, and they’re outraged: “NowI have to do Twitter too?!”
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 “Journalists hateTwitter in particularbecause it’s a threatto their sense of  journalism.” 
 
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Client meeting example: found that an in-house marketing team were all using Facebook/Twitter but weren’t following each other. “We just worktogether.” They tried to hire AKQA to do their social media but they weren’t social together.
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Haters are particularly interesting. Best way to geta headline is to do a study into Twitter beingcompletely pointless.
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Widely reported study: 40.55%of all Tweets are “pointlessbabble.” Question reflectsthe prejudice of the study.Do people measure telephoneconversations and text messages? Conversations inthe street? What proportionof these would be “pointlessbabble”?
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Interesting that these studies get so much traction.Teens not using Twitter is another one.
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 Any time people find a tiny piece circumstantialevidence that Twitter might be a fad, the print it.40 million users almost overnight gets swept underthe rug. People enjoy beating up on Twitter.
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Some stats: 11.30am is the top pass along timeslot,and Monday is the top day. Put out your tweets then!News is heaviest at 2pm.
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So why Twitter? What’s the point? It’s enjoyable.
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Specifically: As CEO of six offices, on the road alot, it’s a great way to keep up with people, sendshort messages, and make connections with peopleonline who you don’t have time for normally.
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More broadly: Stay in touch with the industry as a whole. Follow people in the industry and split them 
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 “40 million users almost overnight gets swept under the rug.People enjoy beating upon Twitter.” 
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