Description

6 Mistakes Companies Make in Selecting an Interactive Agency – and How to Avoid Them. This white paper provides an experienced look at the unique challenges marketers face in choosing the best interactive agency for their company’s needs. Authored by
experts who have witnessed searches from both client and agency perspectives for brand
leaders like Apple and P&G, and for creative powerhouses like BBDO and Euro RSCG, the paper provides practical advice for companies seeking the right agency match for their digital marketing requirements.