Professional Documents
Culture Documents
DO
- Use the 5ws (who, where, what, why, when) in opening of story,
ideally first one or two paragraphs
- Use the present tense used where possible. Avoid ‘was’ in the
intro. Instead use ‘is’ ‘has been’ or ‘will be.’
- Use quote at least one case study and expert in a news story
DON’T