Description

An international promotional campaign for Kosovo was launched on Monday under the slogan “Kosovo: The young Europeans”.

The 5.7-million-euro ($8.5-million) campaign by advertising group Saatchi & Saatchi will air 60-second television advertisements on six stations in Europe and the United States, including CNN, BBC, Euronews, Bloomberg and Eurosport . The ad that started airing on October 26th, 2009, emphasizes the vitality of the country's youth; it shows young people coming from different parts of the country bringing bright yellow jigsaw pieces to a central point, providing a visual metaphor for how young people are rebuilding Kosovo. Saatchi & Saatchi involved 300 young Kosovo residents in the video promotion.

Albanian version of the article:
http://www.scribd.com/doc/21739850/K...