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GSK Case Study & PR Plan

GSK Case Study & PR Plan

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Published by Leigh Publishing
This research provides an analysis of leading pharmaceutical manufacturer, GlaxoSmithKline(GSK) and its public relations practices with key publics regarding global and U.S. healthcare reform initiatives, access to medicines, key elements of a sustainable healthcare system, and basic healthcare human right platforms. A through case study defines the pharmaceutical industry, the current state of affairs, and SWOT analysis of GSK in juxtaposition with its competitors. In closing, a public relations (PR) plan is presented to assist GSK in its initiatives give patients and stakeholders a voice in healthcare reform.
This research provides an analysis of leading pharmaceutical manufacturer, GlaxoSmithKline(GSK) and its public relations practices with key publics regarding global and U.S. healthcare reform initiatives, access to medicines, key elements of a sustainable healthcare system, and basic healthcare human right platforms. A through case study defines the pharmaceutical industry, the current state of affairs, and SWOT analysis of GSK in juxtaposition with its competitors. In closing, a public relations (PR) plan is presented to assist GSK in its initiatives give patients and stakeholders a voice in healthcare reform.

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Published by: Leigh Publishing on Oct 28, 2009
Copyright:Attribution Non-commercial

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03/04/2013

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laxoSmithline ublic elations lan & Case Study
laxomithline ealthcare eform  Accessibility to Medicines:ublic elations lan  Case tudy
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ill eigh Bullockeigh ublishing ublicist   raduate tudent
To earn More About eigh ublishing Contact jill@leighpublishing.comRI¿FH
www.leighpublishing.com
ntegrated Marketing Communications 618: ublic elationsr. ebra avenportctober 26, 29
Case Study & ublic elations lan provided in conjunction with theerley saac eed School of ournalismntegrated Marketing Communication Master’s rogram atest irginia niversity
 
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laxoSmithline ublic elations lan & Case Study age

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