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The Crm Data Warehouse

The Crm Data Warehouse

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Published by susanna88
THE CRM DATA WAREHOUSE
A large reservoir of detailed and summary data that describes the organization and its activities, organized by the various business dimensions in a way to facilitate easy retrieval of information describing activities
data mart –a subset of the data warehouse, tailored to meet the specialized needs of a particular group of users
Top-down approach
bottom-up approach to data warehouse development—the data marts are created first and then integrated.
THE CRM DATA WAREHOUSE
A large reservoir of detailed and summary data that describes the organization and its activities, organized by the various business dimensions in a way to facilitate easy retrieval of information describing activities
data mart –a subset of the data warehouse, tailored to meet the specialized needs of a particular group of users
Top-down approach
bottom-up approach to data warehouse development—the data marts are created first and then integrated.

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Categories:Types, Brochures
Published by: susanna88 on Oct 28, 2009
Copyright:Attribution Non-commercial

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04/23/2013

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CHAPTER 4
THE CRM DATA WAREHOUSE
 
WHAT IS A DATA WAREHOUSE?
 
A large reservoir of detailed and summary datathat describes the organization and its activities,organized by the various business dimensions ina way to facilitate easy retrieval of informationdescribing activities
data mart–a subset of the data warehouse,tailored to meet the specialized needs of aparticular group of users
Top-down approach
bottom-up approach to data warehousedevelopment—the data marts are created firstand then integrated.
 
Data Warehousing Objectives
(1)
keep the warehouse data current;
(2)
ensure that the warehouse data is accurate;
(3)
keep the warehouse data secure;
(4)
make the warehouse data easily available toauthorized users;
(5)
maintain descriptions of the warehouse dataso that users and system developers canunderstand the meaning of each element

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