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BM Module 1

BM Module 1

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Published by: praveenmuniswamyreddy on Oct 28, 2009
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11/19/2013

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Business MarketingBusiness Marketing08MBAMM31108MBAMM311
MBA 3 sem marketing electiveMBA 3 sem marketing elective
 
 
Dimension of IndustrialDimension of IndustrialMarketingMarketingModule 1Module 1
Nature of industrial Marketing,Nature of industrial Marketing,IM Vs CM, Economics of Industrial Demand – TheIM Vs CM, Economics of Industrial Demand – TheResellers Market,Resellers Market,The IM concept, Understanding IM, Types of IM,The IM concept, Understanding IM, Types of IM,Classifying IP, Orgn. Procurement Characteristics,Classifying IP, Orgn. Procurement Characteristics,The IM envt. Govt. Rule.The IM envt. Govt. Rule.
 
 
Nature of Industrial MarketingNature of Industrial Marketing
The basic tenets of CM are equally applicableThe basic tenets of CM are equally applicableto I Market, the composition of IM is differentto I Market, the composition of IM is differentas the forces affect I demand.as the forces affect I demand.
The IM has been the backbone of the highThe IM has been the backbone of the highstandard of livingstandard of living
It is dynamic and challengingIt is dynamic and challenging
It provides more employment oportunities.It provides more employment oportunities.

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