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eMarketing:
the essential guide to online marketing rst edition
“Quirk’s eMarketing handbook covers all the most important concepts which arenecessary for eMarketing excellence today. I would highly recommend it as both astudy guide and a practitioner’s reference manual. Congratulations to the QuirkStarson all the thought, research and work that has obviously gone into this.”
Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business 
“WOW! It is an inspiration to see such a well written and truly essential guide to onlinemarketing being written by South Africans!
eMarketing: The Essential Guide to Online Marketing 
should be read and referenced by every smart marketer who is dealing withthe complicated world of eMarketing.”
Bronwen Auret, Online Marketing Specialist, South African Tourism 
“The perfect starting point for anyone entering the world of online marketing…. trulyimpressive.”
Stafford Masie, Country Manager, Google South Africa 
“I’ve known Quirk for many years and it’s very exciting to see all their experiencedistilled into this textbook. Furthermore, their contribution to Open Education bylicensing this book under Creative Commons is an initiative I strongly support. Readthis book.”
Scott Gray, Interactive Marketing, BMW South Africa 
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