UN4U Outreach Campaign in Indonesia 2013 Accountability Report

SUMMARY
The United Nations family in Indonesia has successfully completed another year of UN4U outreach activities which take place annually to coincide with the United Nations Day on 24 October. This years campaign reached 5440 participants in 26 Educational Institutions across 9 provinces of Indonesia which included Java, Bali, Sumatra, Kalimantan, and Papua. Participants included graduate, undergraduate, and senior high school students as well as representatives of government, media, private sector, and NGOs. Working together to promote the work of the Organization in Indonesia 10 separate UN agencies provided speakers and organized a series of presentations and lectures across the country. The campaign took place between 28 September and 6 November. Participating agencies included ILO, UNDP, UNFPA, UNHCR, UNICEF, UNOCHA, UN Women, UNV, UNORCID, and UNIC Jakarta. To measure effectiveness of the UN4U outreach campaign, close to 2000 participants (36% of total participants) completed a feedback survey. Key survey findings include: 99% of survey respondents indicated that participating in the UN4U campaign increased their understanding of the United Nations and the issues related to its work. Majority of survey respondents already had a positive view of the UN with almost 70% rating it as Positive and Very positive. Only about 2% had Negative and Very negative view, with the remainder rating it Neutral. Following the UN4U presentation, almost 90% of responders said that their view of the UN improved, with 13% saying it remained unchanged. Only 1% of the participants had negative views of the UN following the presentation.

UN4U presentation at Universitas Udayana, Bali, 18 October 2013

VENUES
This year, UNIC Jakarta visited 26 Educational Institutions across 9 Indonesian provinces. Venues consisted of 25 Universities (representing both Undergraduate and Graduate Degree students) and 1 Senior High School. List of participating institutions is provided below: 1. Universitas Bunda Mulia 2. STIKOM The London School of Public Relations 3. Universitas Pertahanan Indonesia 4. Universitas Jenderal Soedirman 5. Universitas Trisakti, Faculty of Law 6. Universitas Muhammadiyah Prof. Dr. Hamka 7. Universitas Pancasila 8. Universitas Satya Negara Indonesia 9. Universitas Internasional Batam 10. Institut Pertanian Bogor 11. President University 12. Magister Manajemen (MM) CSR Universitas Trisakti 13. Universitas Bina Nusantara 14. Universitas Diponegoro 15. Universitas Udayana 16. Universitas Cenderawasih 17. UNIKA Indonesia Atma Jaya Jakarta, Faculty of Law 18. UIN Syarif Hidayatullah Jakarta 19. UPN Veteran Jakarta, Faculty of Law 20. Universitas Palangka Raya, Faculty of Agriculture 21. Universitas Islam Sumatera Utara 22. Universitas Budi Luhur 23. Universitas Kristen Satya Wacana 24. SMA HighScope Indonesia 25. Universitas Indonesia 26. Universitas Prof. Dr. Moestopo (Beragama) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Purwokerto, Central Java) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Batam, Riau Islands) (Bogor, West Java) (Bekasi, West Java) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Semarang, Central Java) (Denpasar, Bali) (Jayapura, Papua) (Jakarta, DKI Jakarta) (South Tangerang, Banten) (Jakarta, DKI Jakarta) (Palangka Raya, Central Kalimantan) (Medan, North Sumatera) (Jakarta, DKI Jakarta) (Salatiga, Central Java) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta) (Jakarta, DKI Jakarta)

PARTICIPANTS
Based on the data collected from the Host Institutions and/or UN Agencies in Indonesia, UN4U in 2013 reached a total audience of 5,440 participants. Breakdown of participant numbers at each host institution is as follows: 1. Universitas Bunda Mulia 2. STIKOM The London School of Public Relations 3. Universitas Pertahanan Indonesia 4. Universitas Jenderal Soedirman 5. Universitas Trisakti, Faculty of Law 6. Universitas Muhammadiyah Prof. Dr. Hamka 7. Universitas Pancasila 8. Universitas Satya Negara Indonesia 9. Universitas Internasional Batam 10. Institut Pertanian Bogor 11. President University 12. Magister Manajemen (MM) CSR Universitas Trisakti 13. Universitas Bina Nusantara 14. Universitas Diponegoro 15. Universitas Udayana 16. Universitas Cenderawasih 17. UNIKA Indonesia Atma Jaya Jakarta, Faculty of Law 18. UIN Syarif Hidayatullah Jakarta 19. UPN Veteran Jakarta, Faculty of Law 20. Universitas Palangka Raya, Faculty of Agriculture 21. Universitas Islam Sumatera Utara 22. Universitas Budi Luhur 23. Universitas Kristen Satya Wacana 24. SMA HighScope Indonesia 25. Universitas Indonesia 26. Universitas Prof. Dr. Moestopo (Beragama) (370 participants) (230 participants) (75 participants) (200 participants) (110 participants) (200 participants) (150 participants) (100 participants) (150 participants) (400 participants) (300 participants) (100 participants) (300 participants) (100 participants) (200 participants) (150 participants) (200 participants) (400 participants) (100 participants) (200 participants) (35 participants) (150 participants) (600 participants) (120 participants) (300 participants) (200 participants)

CAMPAIGN DURATION
28 September to 6 November 2013

UN AGENCIES & SPEAKERS

This year 10 UN Agencies in Indonesia were directly involved in supporting the UN4U Outreach Campaign, as well as promoting the work of the United Nations through a series of seminars and lectures. List of participating UN Agencies and their representatives is provided below: 1. International Labour Organization (ILO) - Ms. Dede Sudono, Programme Coordinator on Child Labour and Education - Ms. Lusiani Julia, ILOs Gender Focal Point - Mr. Soeharjono, Programme Officer of ILO in Indonesia - Mr. Yunirwan Gah, Project Coordinator of ILOs Green Livelihood Access for Central Kalimantans Inclusive Environmental Response to Climate Change (GLACIER) Project in Palangka Raya 2. United Nations Entity for the Promotion of Gender Equality and Empowerment of Women (UN WOMEN) - Mrs. Dwi Faiz, National Programme Officer 3. United Nations Development Programme (UNDP) - Mr. Suryo Tomi, Communications Analyst - Mr. Stephen Rodriques, Deputy Country Director 4. United Nations Population Fund (UNFPA) - Ms. Lutviah, Research Assistant - Ms. Anggraini Sari Astuti, Youth Advisor Panel 5. United Nations High Commissioner for Refugees (UNHCR) - Ms. Mitra Salima Suryono, External Relations/Public Information Officer - Ms. Elsza Ayu Fitrishiana, Protection Associate - Ms. Nurul Rochayati, Assistant Protection Officer 6. United Nations Childrens Fund (UNICEF) - Ms. Eija Hietavuo, CSR Specialist in UNICEF Private Fundraising and Partnerships Division in Geneva - Ms. Margaret Sheehan, Chief of UNICEF Field Office in Papua - Ms. Roshni Basu, Knowledge Management Specialist - Ms. Emma Brathwaite, HIV Specialist - Ms. Anissa Elok Budiyani, HIV/AIDS and Adolescent Development Officer 7. United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) - Mr. Nova Ratnanto, Emergency Response Officer of OCHA in Indonesia 8. United Nations Office for the REDD+ Coordination in Indonesia (UNORCID) - Mr. Satya S. Tripathi, Director - Mr. Kubo Hideyuki, Thematic Advisory Unit 9. United Nations Volunteers (UNV) - Ms. Wendy Shapiro, Programme Officer of UNV Indonesia 10. United Nations Information Centre (UNIC) - Mr. Michele Zaccheo, Director

PROMOTIONAL MATERIALS
As part of the UN4U Outreach Campaign, all participating institutions were provided with a selection of promotional materials which included the following: 1. UN4U Host Institution Certificate 2. UN4U Participant Certificate 3. UN4U Goodie Bag 4. UN4U Folder 5. UN4U Blank Notes 6. UN4U USB 7. UN4U Sticker

PARTICIPANT FEEDBACK ANALYSIS

In order to obtain feedback on the effectiveness of the campaign to better inform future outreach activities, participants were asked to complete a participant survey after each session. Following detailed analysis of survey results its key findings are as follows: 1. Students made up the biggest proportion of UN4U Campaign feedback providers with 1830 successfully completing the survey form. Representatives of the research and private sector completed 47 and 41 survey forms respectively. The remainder of survey participants included 31 from the government, 16 media representatives, and 5 from Non-Governmental Organizations (NGOs). Based on the indicated age group of those who completed the survey, the biggest proportion, 68% of surveyed participants, were of19 years of age or younger, 29% were 20 to 29, while those in the age groups of 30 to 39, 40 to 49, and 50 to 59, each comprised 1% of the respondents. 2. This years campaign was predominantly attended by female participants who comprised 60% of all survey respondents. 3. Over 1000 respondents rated the provided materials, speakers, and presentation content as Good. Around 700 people gave the rating of Very Good. 4. Assessing this years UN4U campaign, almost a thousand participants rated it as Useful, while 819 participants rated it as Very useful. In contrast, only about 13 participants rated the campaign as less useful or not useful. 5. Majority of survey respondents already had a positive view of the UN with almost 70% rating it as Positive and Very positive. Only about 2% had Negative and Very negative view, with the remainder rating it Neutral. 6. Following the UN4U presentation, almost 90% of responders said that their view of the UN improved, with 13% saying it remained unchanged. Only 1% of the participants had negative views of the UN following the presentation. 7. For 99% of survey respondents, the presentation increased their knowledge of the UN. This can be further broken down into Very increase at 17%, More increase at 47%, Adequate at 28%, and Slightly increase at 7%. Only 1% of participants indicated that their understanding of the UN was not affected. 8. An overwhelming majority, 73% of survey respondents indicated that UNIC Jakarta provided them with adequate information regarding the United Nations, compared to other resources. About 11% disagreed; while, the remaining 16% indicated that they were not sure.

ANNEX Statistical Report

1. Overall Program Assessment

Overall Program Assessment Materials (informative)

2 10

212 746

1094 Very poor

Overall Program Assessment Speaker's presentation

7 25

221 733

Poor 1072 Fair Good

Overall Program Assessment Content

1 8

195 688

Very good 1165 1200

400

800

2. Effectivity of UN4U in increasing knowledge on the discussed issues

Effectivity of UN4U in increasing knowledge on the discussed issues

Not useful Less useful Enough Useful Very useful 0 500 1 12 254 976 819 1000 1500 Effectivity of UN4U in increasing knowledge on the discussed issues

3. View of the UN before participating in any UN4U campaign

View of the UN before participating in any UN4U campaign

Very negative Negative Neutral Positive Very positive 0 398 500 1000 1500 5 40 605 1010 View of the UN before participating in any UN4U campaign

4. View of the UN after participating in the UN4U campaign

View of the UN after participating in any UN4U campaign

More negative Slightly more negative Not change Slightly more positive More positive 0 500 3 18 274 772 983 1000 1500 View of the UN after participating in any UN4U campaign

5. Increase in knowledge of the UN after participating in the program

Increase in knowledge of the UN after participating in the program

Not at all Slightly increase Adequate More increase Very Increase 0 349 200 400 600 800 1000 21 147 553 947 Increase in knowledge of the UN after participating in the program

6. Participants by gender

Participants by gender
Male 40% Male Female Female 60%

7. Participants by occupation

Participants by occupation
16 31 47 1 5 , 41 30 Students Researcher Government Media Librarian NGO 1830 Private sector Others

8. Participants by age group

Participants by age group

1% 1% 1% 0% 0% <19 20-29 30-39 29% 40-49 50-59 60-69 > 70 68%

10