nvironment, environment, environment! It seems these daysthat environment has become the main issue concerning Eu-ropean low-cost carriers.
, pre-sents us the second part of his exclusive article on environmentalpublic relations strategy for LCCs (p. 11). Two trends are clearlybecoming apparent (p. 9): On one hand, some LCCs, such as
(p. 9), have realized the “clear and present danger” on the planetand have prepared a strategy to reduce their carbon emissions; andon the other, some LCCs led by
refuse to accept their roleand accuse government and institutions to add more taxes and toregulate the market. This attitude goes against associations such as
which has declared they will continue to target directactions against LCCs (p. 10).
starts this month a deep investigation on LCCs subsidiesin Europe (p. 8). Further articles in our coming issues will followthis global introduction. Just before the recent announcement of bankruptcy of
(Read Air Scoop April 2007),
hadan exclusive interview of Finn Thaulow, CEO of the Swedish car-rier (p. 2). From the same region, we made a focus on Blue1, thesecond largest airline in Finland (p. 4). Whereas Nordic skies are stillmostly held by local carriers, it is not the case of the Austrian LCCmarket, largely dominated by foreign companies (p. 7).
gave us once more a clear analysis of frequent ﬂying pro-grams. This month
explains why frequent ﬂyer exe-cutives are concerned about reward availability (p. 5). One of ourcorrespondents covered the FITUR 2007 in Madrid (p. 12). We hadthe opportunity to ask few questions to representatives from
Ger- manwings, Meridiana
(p. 13).At last but not least,
is proud to announce it will be me-dia partner of the main LCCs’ European events:- 2nd Air Transport Conference for CSEE (4th of May 2007) – Bra-tislava (
)- Low Cost Air Transport Summit (13th and 14th of June 2007) – London (
)- World Low Cost Airlines Congress (17th to 19th of September2007 – London (
will of course cover all these events starting next monthwith French Connect (25th to 27th of April 2007) in Nantes - LaBaule Atlantia.
Highlights in this Issue
Blue1: Low Prices - High Standards
Frequent Flyer Executives...
The Austrian LCC Market
LCCs Subsidies: The Birth
LCCs and Environment: «Green Wars»
Air Scoop - March 2007
The Low Cost Carriers Analysis Newsletter
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