You have about 3-5 seconds to get their attention. HAVE A GOAL, A FOCUS and share it clearly.
Remember the carnival analogy; in our society people multi-task mentally. Youhave to keep them by offering them what they need. How do you focus yourwebsite?1.
Think of a shopping mart.
Every isle has a purpose and a direction it islabeled and sorted. So should the links and images or data on your site.Everything is there for a reason. Mix relevant data with advertising data. Lookat the model that foxnews.com uses. Relevant advertisements mixed intothe news you want.2.
State your goal.
The goal of this article is to help you get website traffic. Try to make it catchy, “
Get more traffic now. Here’s how.
” Is an appeal usingword rhythm or rhyme. Within the title, subtitle and the first paragraph thegoal appears 3 times. That reinforces what your customer/visitor will getfrom you.3.
Research!
Find out what appeals to your audience! Do online searches, hirea company to get the info you need, whatever it takes, make an attempt toknow your audience. It will help you in the next step.
Step Three.Interact.
Interact. Again I say, INTERACT! How do you do that? Get your visitors involved,offer them rewards for reading/signing up. Free items as mentioned above workgreat for this sort of motivation.Interaction creates return visitors.1.
Use Forums.
Communication is two ways. You want a reaction and repeatactions from your customers. Forums are online communities that can beinstalled and make for great places to comment, conversate and interactonline. You can add a forum to your site in minutes.2.
Use RSS
(If you aren’t sure what it is RSS is a format for sharing contentamong different websites.) It lets people download the latest site updates totheir viewers, phones, computers, gadgets.) You can use sites likehttp://www.feedyes.com/to instantly RSS-ify your site.3.
Keep a blog. –
A blog is a web log or online journal that lets you postupdates and articles to interested customers. Most blog systems have built incomments and feedback systems to stimulate interactivity.
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