USER B - Michael
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Name
- Michael
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Occupation –
o
Middle to Upper management white collar office worker ina detail analytical or science oriented field.
o
Small time decision maker.
o
Has web access at work and will focus his energy onnone work related topics from time to time. He followshis interest.
•
Age –
30-35
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Ethnicity/Gender –
White
Male
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Education –
College Educated with a science/critical thinkingtype of degree. (Accounting or Biology)
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Computing and Web experience –
o
Proficient with Microsoft suite of applications including web browsing via
Internet Explore
butprefers FireFox.
o
He can confidently/proficiently navigate and find topics that interest him.
o
He can import comma delimited files to excel.
o
Adding applications to his machine is no sweat and not intimidating.
•
Personal Web behavior patterns – Michael uses the web for:
o
Catching up on
sports news and scores.
o
Reading industry related articles
o
Business Networking (LinkedIn)
o
Local news
o
Checking his bank account.
o
E-mail
o
Uses mobile sites in a similar fashion but to a lesser extent;
o
He stores contacts online.
o
iTunes is must have
o
He does
not
BLOG but he does enjoy using social networking channels such as FaceBook orMySpace.
o
His book mark menu is chock full of links he will visit on a random basis.
o
He solicits
and
submits feedback on things he uses (both web based products and real worldproducts).
•
Average Amount of Personal Computer Usage At Home –
o
1 hour/day
•
Average Amount of Personal Computer Usage At Work –
o
1 hour/day
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How they will use the site -
Michael saw an ETF spot and was really interested. Could this save him money.
•
Any additional site specific demographics -
Michael owns a home and has always trusted that his property assessments were correct. He is interestedin ETF’s claims but he will scrutinize the numbers and the output for correctness.
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