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the Ray A. Kroc Museum,you have to walk through McStore. Both sit on the ground floor of McDonald'scorporate headquarters, located at One McDonald's Plaza inOak Brook, Illinois. The headquarters building has oval windows and a gray concrete facade — a look that must haveseemed space-age when the building opened three decades ago. Now itseems stolid and drab, an architectural relic of the Nixon era. It resembles the American embassy compounds that always used to attract antiwar protesters, student demonstrators, flag burners. The eighty-acrecampus of Hamburger University, McDonald's managerial trainingcenter, is a short drive from headquarters. Shuttle buses constantly goback and forth between the campus and McDonald's Plaza, ferryingclean-cut young men and women in khakis who've come to study fortheir "Degree in Hamburgerology." The course lasts two weeks andtrains a few thousand managers, executives, and franchisees each year.Students from out of town stay at the Hyatt on the McDonald's campus. Most of the classes are devoted to personnel issues, teaching lessons in teamwork and employee motivation, promoting "a commonMcDonald's language" and "a common McDonald's culture." Threeflagpoles stand in front of McDonald's Plaza, the heart of the hamburger empire. One flies the Stars and Stripes, another flies the Illinoisstate flag, and the third flies a bright red flag with golden arches.You can buy bean-bag McBurglar dolls at McStore, telephonesshaped like french fries, ties, clocks, key chains, golf bags and duffelbags, jewelry, baby clothes, lunch boxes, mouse pads, leather jackets,postcards, toy trucks, and much more, all of it bearing the stamp of McDonald's. You can buy T-shirts decorated with a new version of the
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