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CONSUMER BEHAVIOR
ICFAI BUISNESS SCHOOLBANGALORENAME: JAYAKARTHIK.CIUD NO: 0901200956IBS NO: 09BS0000956COURSE CODE: SLMM 501CORSE NAME: MARKETING MANAGEMENTDATE:13/08/09 TOPIC OF ASSIGNMENT:CUSTOMER BEHAVIOR ON KURKURESignature of facultySignature of studentINDEX TOPICS PAGE NO1.INTRODUCTION 12.CONSUMER BEHAVIOR 2
 
CONSUMER BEHAVIOR
3.OWN VIEW ON KURKURE 64.CONCLUSION 7
 
CONSUMER BEHAVIOR
Kurkure is one of the most preferable brands for snacks. It is popular for itsdifferent flavors accordingto customers taste and demographic. It introduced at 1990 andmanufactured by pepsico India pvt.ltd.The major competition products arelays, bingo, halidrams and etc.Kurkure is different from chips and other snaks. The shape is very attractiveand very crispy. It is very tasty and soft unlike lays& etc. There different typepackages are available according to the consumers. Pockets are availablefrom Rs.5 to Rs.75.The following are various flavors of kurkure,
Naughty Tomato,
Masala munch,
Chilli chatka,
Rajastani style,
Hydrabad special and
Desi bytes.
CONSUMER BEHAVIOUR
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