How strategy shapes structureHow strategy shapes structure
Group membersShabbir Ahmad SharifkhanwiMohd Shoaib QasimKaleem Akbar Rizwan AhmadShahabuddin khan
Go where the profits and growth are- and where the competition isn’t
W. Chan Kim & Renée Mauborgne
•The article is about blue ocean strategy I.e. how strategy shapesstructure.•It compares two approaches i.e. structuralist & reconstructionists.•Gives some keys that in which time which approach should befruitful.•Describe the importance of three proposition alignment.•Describe how Dubai achieve success by the alignment of thethree proposition.•Compare Napster & Apple by three proposition.