Monthly Update October 20094

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MPression Monthly Update

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October 2009

Contents

Traffic LevelsSocial NetworkingNewspapersPortalsWifi Vs Operator Traffic

Traffic Levels

Continued upward trend in MPression trafficSeptember volumes 59% higher than at the beginning of the year.Our key traffic characteristics vary greatly by time of year and genre of site.Here is a summary of 3 of our largest genres; social networking,newspapers and portals based on July

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September figures.

0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00%180.00%

Mpression Traffic

Monthly Update October 20094

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Social Networking

Majority of traffic Monday to FridayHighest user interaction with advertising atthe end of the week.Hourly traffic peaks in the eveningCTRs are highest in the morning commutingtimesSocial networking usage led by the latesthandsetsHigh ranking wireless devices PSP and iPod

Touch demonstrates Social Networking’s

young users

Monthly Update October 20094

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News

Traffic highest mid weekAdvertising engagement highest at thebeginning of the weekImpressions peak around morning andevening commuter timesCTR highest in the early morningNews traffic sees a high concentration of smart phone users

High ranking of BlackBerry and iPhone

illustrate news site’s business user

demographic