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1. Introduction.............................................................................................................3
 
2. Mobile media...........................................................................................................3
 
a. Barcodes / uploading................................................................................................3
 
b. Augmented reality.....................................................................................................4
 
c. Bluetooth...................................................................................................................4
 
d. GPS..........................................................................................................................5
 
e. Geo / Eco caching....................................................................................................5
 
f. Smartphone applications (‘apps’)...............................................................................6
 
3. The world wide web & computers.........................................................................7
 
a. Google Maps & Google Earth...................................................................................7
 
b. Mashups...................................................................................................................8
 
c. Widgets.....................................................................................................................8
 
d. User generated content & crowd sourcing................................................................9
 
e. Virtual tours............................................................................................................10
 
4. Visual projection / touchscreens.........................................................................10
 
a. Touchtables............................................................................................................10
 
b. Fogscreens & Holoscreens.....................................................................................11
 
c. Gesture sensing......................................................................................................11
 
d. Virtual mirrors.........................................................................................................12
 
e. Digital pen and paper..............................................................................................12
 
5. Other useful media...............................................................................................13
 
a. Directional speakers...............................................................................................13
 
b. Audio labels............................................................................................................13
 
 
 3
1. Introduction
This short paper provides a brief overview of the exciting opportunities offered toheritage interpretation by new media and emerging digital technologies and appraisesa variety of options for possible inclusion within future interpretive schemes. Its aim canonly be to ‘scratch the surface’ of each medium within such a broad remit but it ishoped that the document will grow and expand as industry research continues.Using new technology is now a key facet of communicating effectively with ouraudiences, particularly younger demographics who see the internet and mobiletechnology as an
expected 
part of their daily lives and their primary means ofaccessing interpretive and informational content.Organisations and funding bodies are also now looking toward new media basedsolutions to interpret their sites – not only are they, generally, much more versatile interms of their updateability and thus perceived ‘value’, but generally provide anunobtrusive, environmentally friendly means by which to interpret both landscape andobject. The massive increase in internet based social media has been another keydriver to this exciting new direction –it is not now our job to so much
define 
‘sense ofplace’ but to provide a structure within which this ‘sense’ can be formulated,commented upon and discussed by a wide range of individuals.As a paper exploring the ‘cutting edge’ of the new media field, technology that isalready widely accepted, proven and deployed within the interpretation industry (MP3trails, touchscreens etc) has been excluded from examination.
2. Mobile media
a. Barcodes / uploading
This process involves the visitor using their (internet and camera enabled) mobiledevice to ‘scan’ special barcodes mounted on panels / countryside furniture / sculptures with the device’s inbuilt barcode reader. Upon the device recognising abarcode, it launches its internet browser and directs the user to a specific website / image / video or piece of internet hosted interpretive copy.Pros:
•
Encourages direct user interaction and discovery.
•
Relatively cost effective to setup.Cons:
•
Few devices are fitted with barcode readers as standard.
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