TRACKER

Asia faces challenges in developing

Unit of measure and promoting arts, media and culture
Topic Key questions
Title ▪ How should arts and media be used as a tool to promote social change?
Media’s role
in social Unit1of ▪measure
Are Asian arts and media organizations doing enough to use their reach to
change promote equality and fairness – be it gender, economic or other?

Working Draft - Last Modified 10/27/2009 8:46:05

▪ What does the rise of social media (Facebook, Twitter, Wikipedia,
Rise of others) mean for business, government and media?
2
social media
▪ How should traditional media organizations respond?

Heritage in ▪ How worried should we be about our cultural heritage? Are we losing
a changing 3 our past too quickly?

Printed PM
world ▪ Are our institutions flexible enough to keep heritage relevant?

10/23/2009 10:59:11 PM
Sustainabil- ▪ How can arts and cultural priorities be integrated with economic
ity of arts & 4 development? Are our governments taking the right approach?
culture Businesses? How can cultural organizations better organize?

Global ▪ What language(s) should our schools be taught in?

and local 5 ▪ How should we balance local languages, national languages and
languages global languages (e.g. Mandarin, English)?
▪ What other key questions do you believe are highest priority for 21st
Others 6 century Asia?
1 Footnote

SOURCE: McKinsey
Source
TRACKER
Key facts to consider
Unit of measure

Topic Key facts

Title
Media’s role ▪ Media regulations vary widely across Asia-Pacific
Unit of measure
in social ▪ Free-to-air network is highly restricted to foreign investment across the
change region while mobile content and digital media has fewer restrictions

Working Draft - Last Modified 10/27/2009 8:46:05

▪ Media consumption is changing dramatically, with an increase in time-
Rise of shifted viewing and ad-skipping
social media
▪ While Asia’s share of social media is small, growth has been brisk

Heritage in ▪ Exports of Asian cultural goods currently exceeds imports

Printed PM
a changing ▪ The region has an attractive tourism market and recent campaigns –

10/23/2009 10:59:11 PM
world particularly in India – have used heritage as a means to entice visitors

Sustainabil- ▪ Individual contributions are declining, a trend also seen in past

ity of arts & recessions
culture ▪ Endowments in most major markets declined significantly in 2008

Global ▪ English is still the leading language on the internet but it is no longer
and local the top spoken language in the world
languages ▪ Asia accounts for a significant portion of the world’s linguistic diversity

1 Footnote

SOURCE: McKinsey
Source
TRACKER
1 Media regulations vary widely by country Majority foreign investment allowed
Minority foreign investment allowed
Unit throughout
of measure Asia-Pacific Foreign investment prohibited

Title
Free-to-air
Countries Unit of TV
network
content
measure
aggregation
TV content
production
Book/mag
publishing
Book/mag
distribution
Mobile
content

Japan

Working Draft - Last Modified 10/27/2009 8:46:05

China

India Key takeaways

South Korea ▪ Free-to-air (FTA) network
Highly restricted to foreign investments
Australia (e.g., no foreign investment allowed in
mainland China, less than 20% allowed
Singapore in Japan)

Printed PM
▪ Book/magazine publishing and
Taiwan distribution Less regulated than FTA

10/23/2009 10:59:11 PM
(e.g., majority control allowed in most
Hong Kong countries)
New ▪ Digital media/new media: More
Zealand addressable with less regulation
▪ Up-and-coming country opportu-
Indonesia nities Emerging due to deregulation
(e.g., Vietnam) and proactive shaping
Thailand

Vietnam

Philippines

Malaysia

1 Footnote

SOURCE: Team
Sourceanalysis
TRACKER
2 While Asia’s share of social media content site users remains small,
Unit recent growth has outpaced almost all other regions
of measure

Twitter usage in Asia Facebook usage in Asia

Title
Millions Unit of measure Asia Pacific Hundreds of thousands
Twitter unique visitors by region North America Share of active Rate of change
users (last 12 weeks)

Working Draft - Last Modified 10/27/2009 8:46:05

50
Percent Percent
45
40
North America 38.3 32.7
35
30 Europe 32.3 38.6
25
20 South America 9.2 33.5

Printed PM
15 Middle East/
10 8.3 24.4

10/23/2009 10:59:11 PM
North America
5
0
Asia 6.6 73.7

Oceania 3.2 31.8

05 06 07 08 09 10 11 12 01 02 03 04 05 06 Africa 1.2 86.9

2008 2009 Central America/
1.0 26.1
The Caribbean

Unique site visitors from Asia Pacific With roughly 13 million users in Asia
grew by 7 million in June 2009 while Facebook is also the second most
US visits rose only moderately popular website in Indonesia
1 Footnote

SOURCE: comSource
Source August 2009; O’Reilly Radar August 2009; Alexa 2009
aTRACKER
3 Asia current exports of core cultural goods exceeds Eastern Asia
Unit its imports and is driven primarily by Eastern Asia
of measure South Central Asia

2002, Percent South-eastern Asia

Western Asia
Title
Unit of measure
Exports by region of core cultural goods Imports by region of core cultural goods

Working Draft - Last Modified 10/27/2009 8:46:05

North America
EU15 30.1
51.8

Printed PM
15.6 10.9
20.8 14.7

10/23/2009 10:59:11 PM
Asia Asia
40.6
0.4 7.5
0.6
6.2 16.9
3.0 EU15 2.5
0.5 Other
Africa 3.6 1.3
1.0 Europe
Oceania 4.1 1.5
North LAC
LAC Africa
Oceania 1.0
Other Europe •America 0.5

1 Footnote

SOURCE: UIS
Source
based on data from UN Comtrade, DESA/UNSD 2004
0TRACKER

4 Major endowments declined by over 28% in 2008

Unit of measure

U.S. foundation assets1 “The asset value of the Bill and Melinda
Title Gates Foundation fell around 20%, to
Dollars, billions
Unit of measure $38.7 billion at the end of last year.”
700

Working Draft - Last Modified 10/27/2009 8:46:05

650 “Foundations with the assets of more
600 than $250 million were those with the
550 largest declines last year according to
500 the Council on Foundations”
450
400
“Foundations with investments in bank-
350
rupt or hard-hit companies fared much

Printed PM
300 Examples:
worse. For example, the Starr

10/23/2009 10:59:11 PM
250 Gates Foundation: -20%
Foundation, in New York, which held
200
MacArthur Foundation: -24%
a significant portion of its portfolio in
Starr Foundation: -57%
150 Amerinca International Group stock, lost
100 $1.7 billion – almost 57% of its
50 assets”
0

1998 2000 2002 2004 2006 2008

1 Assets
Footnote
reported in 2007 dollars. 2008 asset base estimated to reflect 28% decrease of year-end 2007 asset base.
SOURCE: Foundation Center, Highlights of the Foundation Yearbook 2008; Taking a Big Hit, Chronicle of Philanthropy,
SOURCE: Source
February 12, 2009; Gates Group Plans to Give More in 2009 Despite Losses, The New York Times, January 26, 2009
nTRACKER
5 English is still the leading language on the internet …
Unit of measure
Growth in internet
Top-10 languages used in the internet users 2000-08
Title
Millions of internet users by language Percent
Unit of measure
English 464 227

Working Draft - Last Modified 10/27/2009 8:46:05

321
Chinese 895
131
Spanish 619
94
Japanese 98
74

Printed PM
French 73 503

10/23/2009 10:59:11 PM
Portuguese 65 858
41
German 136
38
Arabic 1,545
37
Russian 1,126

Korean 93

1 Footnote

SOURCE: Internet
Source Usage World State
TRACKER
5 … but it is no longer the top spoken language in the world
Unit and Mandarin education is on the rise
of measure

World
Titlepopulation per language
Millions of measure
Unit of people
▪ Over 40 million non-natives
Chinese 1,365 are currently learning

Working Draft - Last Modified 10/27/2009 8:46:05

Mandarin, compared to
English 1,248 25 million people in 2004
French 414 ▪ 328 Confucius Institutes
(non-profit public schools for
Spanish 409 learning Mandarin) have been
established in 82 countries

Printed PM
Arabic 291 since 2004 and the Chinese

10/23/2009 10:59:11 PM
government plans to have over
Portuguese 244 500 open by the end of 2010
Russian 141 ▪ In the United States, 1,200
96
primary and high schools offer
Japanese 127 Chinese language courses -
71 up from 200 schools only
German 3 years ago
Korean
1 Footnote

SOURCE: Internet
Source Usage World State, press search