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SEO Your Site in Less Than an Hour
A. Visit the home page, www.domain.com.
 1.Does it redirect to some other URL? If so, that’s bad.2.Review the Page Title. Does it use relevant, primary keywords? Is it formatted correctly?3.Review site navigation:
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Format — text or image? image map? javascript? drop-downs? Text is best.
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Page URLs — look at URL structure, path names, file names. How long are URLs?How far away from the root are they? Are they separated by dashes or underscores?
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Are keywords used appropriately in text links or image alt tags?4.Review home page content:
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Adequate and appropriate amount of text?
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Appropriate keyword usage?
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Is there a sitemap?
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Do a “command-A” to find any hidden text.
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Check PageRank viaSearchStatus plugin for Firefox5.View source code:
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Check meta description (length, keyword usage, relevance).
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Check meta keywords (relevance, stuffing).
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Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
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If javascript or drop-down navigation, make sure it’s crawlable.
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Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-pagerelationship.
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B. Analyze robots.txt file.
See what’s being blocked and what’s not. Make sure it’s written correctly.
C. Check for www and non-www domains — i.e., canonicalization issues.
Only one should resolve;the other should redirect.
D. Look at the sitemap (if one exists).
1.Check keyword usage in anchor text.2.How many links?
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