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Raf by Raf Simons, Evisu and Seal Kay at ASOS.com innew Spring Summer Collection
Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands.
London:
ASOS.com will be adding a host of exciting new labels from across the globe to its Menswear Premium Brands Boutique and will now boast over 
25
brands across clothing and footwear.Labels joining the e-tailer’s already impressive line up of brands include the limited diffusion line Raf byRaf Simons, Scandinavian lifestyle brand Day Birger Et Mikkelsen and quirky design label YMC. 
Raf by Raf Simons - £110 Seal Kay - £35 Junk De Luxe - £70
“With over 25 brands and a number of online exclusives, the ever-expanding Premium Brands Boutique isthe online destination for designer labels,” says Nick Robertson, CEO, ASOS.comPremium denim is all sewn-up with cult collections from Evisu and Blue Blood sitting alongsideunderground niche brands including Seal Kay and D.I.E (Denim is Everything).Fairtrade and organic offerings come from Kuyichi, an innovative denim label that claims to be the firstfashion brand to use organic fairtrade cotton and Edun a label at the forefront of ethical fashion launchedin Spring 2005 by Ali Hewson and Bono in partnership with New York clothing designer Rogan Gregory.In addition, ASOS.com will be the exclusive UK online stockist of the Jonathan Saunders for Golafootwear collection. The iconic sports footwear brand has teamed up with Brit designer JonathanSaunders to design and produce a range of hi-top and low-top trainers for S/S 08. Six styles will beavailable in suede, canvas and leather.
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