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From Dr. D.C. Wilson
1
PUBLIC RELATIONS
The presentation is made by group1408:Goryacheva RitaMedvedeva AsyaOlzoboeva ReginaYarmolinskaya Sveta
2
DEFINITION
PUBLIC RELATIONS
is the dimension of communication which is specifically concernedwith establishing and enhancing
goodwillbetween an organization and the variouspublics
with which it seeks to communicate.It’s integrated with advertising, sales promotionand so on.
The definition of The Institute of PR
«The deliberate, planned and sustained effort toestablish and maintain mutual understanding between anorganization and its publics.»
3
Specific functions relating to PR
(due to the PR Society of America)
1.
Anticipating, analyzing and interpreting
publicopinion, attitudes and issues which might impact,for good or ill, on the operations and plans of theorganization.
2.
Counseling management at all levels
withregard to policy decisions, courses of action andcommunication.
3.
Researching, conducting and evaluating
, on acontinuing basis, programmes of action andcommunication to achieve informed publicunderstanding necessary for the success of theorganization's aims.
4.
Planning and implementing
the organization'sefforts to influence or change public policy.
5.
Managing the resources
needed to perform thefunctions of public relations.
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Public Relations
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| Upload Date: | 10/30/2009 |
| Copyright: | Attribution Non-commercial |
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