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Product Line Decision

Product Line Decision

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Published by Svetoch

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Categories:Types, Brochures
Published by: Svetoch on Oct 30, 2009
Copyright:Attribution Non-commercial

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05/18/2015

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1
Product Line Decisions
 
Made by studentsOf Group # 1408Goryatcheva MargaritaMedvedeva Asya
PRESENTATION
 
 
2
Product Line Decisions
A
product line
is a group of products thatare closely related.Theyfunction in a
similar manner 
are sold to the
same
customer 
groups
are marketed through the
same types
of outlets, or fall within given price ranges
 
 
3
Product Line-Length Decision:
Dropping itemsIncreasing items: 
- Stretching the line- Filling the line
 

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